How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics ...
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it ...
Understanding what drives Canada’s sports fans
Vividata's Sports and Esports database can help marketers evolve their playbooks ...
Vividata releases its Study of the Canadian Consumer Winter 2024
Two new Ontario markets have been added to Vividata’s annual cross-media, product, brand and attitudinal study ...
Vividata releases its first Study of the Canadian Consumer report for 2024
Vividata, Canada’s leading media and consumer research firm, today released their latest study results ...
Magazines still have a home
As newspapers decrease, magazines continue to evolve, reaching and connecting with readers ...
