Holiday celebrations help newcomers feel at home
The Vividata 2023 Multicultural Study says holiday celebrations help newcomers connect with their heritage and make Canada feel like home ...
Beyond Demographics: Unlocking consumers’ motivations
Vividata and RMT roll out 'Drivers,' providing deep insights into Canadian consumers' subconscious....
COMMB and Vividata expand their partnership
This expanded partnership provides COMMB with greater access to cross-media and consumer profiles through Vividata's SCC/Digital releases ...
Vividata explores how Canadians are responding to Bill C-18
The blocking of Canadian news on social platforms is most noticeable and concerning to younger adults ...
Vividata’s fall report shows streamers up 57% since 2021
The measurement co's latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts ...
The Black Hole in Marketing Science
Vividata DRIVERS are the embodiment of RMT Motivations. In the Canada market, brands can now test cradle-to-grave management of brand motivations, in creative, in media...
Two thirds of Canadians bought from Amazon in the past year
Vividata's latest shopper study also found that groceries aren't the only area where Canadians want to cut back on spending...
Vividata releases first summer SCC since 2018
The data set includes several areas of expanded info, especially when it comes to TV viewing habits and preferences...
What is the right budget balance between linear and connected TV?
Both channels have their benefits, so how does one get the upside of one without sacrificing the other?...
The importance of cross-media measurement
Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and...
Samsung Ads releases new products for gaming, streaming segmentation
According to Vividata, connected TV penetration in Canada increased more than 46% with adults between 2020 and 2022, particularly with men. TV viewing continues to shift...
Leveraging Relationships Among Attention, Motivation and Incremental Brand Sales
I see the industry’s current focus on attention as a good thing, mainly because it has finally broken the logjam in studying the psychology of how advertising really works...
