GroupM signs on for Vividata's SCC/Digital Database
The agency group and its clients will have access to survey and behaviour data from more than 42,000 respondents...
Ad-supported streaming is a tougher sell in Quebec than the rest of Canada
A new report from Vividata and PHD dives into who is most open to more affordable subscriptions...
Flyers deliver value for Canadians and advertisers, research shows
Printed flyers remain highly effective in today’s digital world and can be more immediate than a digital app. However, the future is about print AND digital to unlock maximum ROI...
Vividata Announces Plans to Become the Number One Source of Digital Consumer and Audience Insights in 2023
Toronto-based consumer data provider, Vividata, has revealed that it is setting out to establish itself as the industry-leading source of audience insights...
Les médias ne meurent jamais, ils évoluent
Il y a plus d’un siècle, un article est paru dans le numéro de mars 1922 du magazine spécialisé Radio News se vantant de prédire un avenir proche où « la diffusion des nouvelles…
Vividata finds smart TV, mobile content use continues to grow
Almost half of Canadians are watching content on a smart TV, according to Vividata’s newly-released Fall 2022 insights on cross media and consumer behaviour...
Streaming statistics: Each Canadian is expected to spend an average of $157 on streaming services in 2022
Canadians love to be entertained. Whether it’s tuning into their favourite TV show, watching a movie, listening to music or playing the trendiest video game, we are a nation that loves to see, watch…
More Canadians regularly watch streaming video than linear TV
More Canadians regularly watch streaming video than linear TV...
Is at-home fitness still relevant?
From the C-Suite newsletter: To hold their ground post-pandemic, brands like Peloton and Mirror should avoid mimicking gyms...
How to reach Canadian sports fans
TSN, Sportsnet, and theScore are the top three sports websites visited by Canadians, according to Vividata's new report...
Canadians pay most attention to TV and streaming video ads
Coverage from Media in Canada highlights Canadians pay most attention to TV and streaming video ads.
How does the meal kit industry gain post-pandemic traction?
Coverage from The Globe and Mail highlights How does the meal kit industry gain post-pandemic traction?.
