Why the growth of connected TV makes Netflix ads so appealing
How to reach Canadian sports fans
How to reach Canadians planning holiday getaways
Canadians pay most attention to TV and streaming video ads
The forgotten art of psychology in advertising
How does the meal kit industry gain post-pandemic traction?
Six out of ten Canadian readers access content through mobile devices
Canadians spend 21 hours a week watching TV and video content
The Globe and Mail’s readers are ready to travel in 2022
New Vividata readership study to be released next week
Digital Audio Advertising vs. Radio Advertising
Kruger partners with House & Home to reach the design-savvy
The COC shows anyone can embody Olympic values
Meal kits: are they a passing fad or here to stay?
Strong viewership of the Beijing Winter Olympics expected despite controversy
Strong viewership of the Beijing Winter Olympics expected despite controversy
2021 News Updates
More Canadians follow the NHL than any other sports league
How to reach techies and fashionistas this holiday
Readership for news content is holding steady
The subtle differences between English and French media habits
Young and BIPOC Canadians more likely to be heavy mobile internet users
Automotive, betting and gaming sites have gotten big traffic boosts
[Overseas Immigration] The higher the salary and the higher the degree, the more the want to immigrate to Canada. This year, the number of family reunion immigrants has increased
Immigration to Canada | The second half of the year's upward trend is expected to become the second most popular country for the outflow of Hong Kong people
Mainland China, Hong Kong, 20% of adults want to move abroad "Political situation worsening is also a factor
Political instability is one of the main reasons why 20% of Chinese adults want to immigrate overseas
1.5 million people in Hong Kong plan to emigrate, China's financial tsunami is approaching
One-fifth of Chinese and Hong Kong adults who want to immigrate overseas are the most popular in the United States and Canada
How mental health factors into cannabis use
69 million Chinese adults would like to move to Canada
Newcomers to Canada consume more digital media: report
Home Modification in a Longevity Economy - Part 2
Magazine reach is dipping but newspapers are holding fast
Newspapers holding strong, new Vividata report says
Home Modification in a Longevity Economy - Part 1
National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So
National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So
National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So
Canadians of colour open to cannabis use, survey suggests
Twenty percent of Canadian adults have used food delivery services: study
McCann Canada to lead creative for SkiptheDishes
Behind the Uber Eats IG integration
One quarter of Canadian cannabis users use it as a sleep aid
Douglas Todd: The 'diversity' beat is full of surprises, often conservative
Vividata Uncovers Media, Canadians’ Habits During Pandemic
Canada: daily newspaper reach in major markets
How the pandemic has continued to impact media consumption: study
How to reach Canada’s eight million college football fans
Douglas Todd: Chinese consumers swiftly changing Vancouver, Toronto
Douglas Todd: In Canada, South Asians four times as likely to buy a home
2020 News Updates
Bayview Village keeps Lunar New Year prosperous
How to reach Canada’s eight million college football fans
Vivintel offers media snapshot of Chinese Canadians
Podcast listening is on the rise and increasingly female
A glimpse into South Asian Canadians’ media habits
Innovations in media measurement, accelerated by COVID, establish new normal
More than three-quarters of Canadians use flyers to plan grocery purchases
Legal cannabis was considered a crazy industry until the pandemic hit us hard
One in five Canadians use a food delivery service in a given month
Jays may have lost the Playoffs, but fan loyalty is good news for sponsors
It’s time for brands to look closer at women’s sports
Women’s Sports Inventory in Demand – Where’s the Supply?
How Can Dashboards Empower Good Leadership?
Retailers Must Track E-Listening Habits to Stay Relevant
Millions of esports enthusiasts overlap with traditional sports fans
How do esports fandoms compare to traditional sports?
TV ads get noticed the most by sports/esports fans, says study
Female teams, esports and other growth areas for sports fans
Vividata partnering with Ipsos to launch mobile-first audience measurement system
Cannabis Retail Thrives on E-tail, Education, and Experience in Canada
Vividata and Ipsos team up on Canadian audience measurement
Vividata and Ipsos to launch mobile ad measurement in 2021
Vividata and Ipsos Launch Canadian Audience Measure
Vividata and Ipsos team up on Canadian audience measurement
Vividata, Ipsos expand research partnership
Vividata: Baby Boomers more likely to access digital newspaper content directly
Cannabis Standards Rely on Transparency, Compliance and Collaboration
NOW Magazine Print Readership Continues to Climb Furthering Opportunities to Monetize Through Digital Transformation
TikTok experiments further with shopping
Survey provides pre-Covid-19 snapshot of media consumption in Canada
Expected increase in delivery is coming to pass
Can police test drivers for impairment for cannabis based on odour alone?
The Daily Hit of cannabis financial news for March 30, 2020
Cannabis Standards Rely on Transparency, Compliance and Collaboration
Can Police Search Cars For Marijuana Based On Odor Alone?
Here’s Why Canadians Are Choosing Edibles Over Smoking Marijuana
Legal Marijuana - Now That the Smoke Has Cleared
Challenges and Opportunities for Cannabis Retail in Canada Post-Legalization
How do Chinese consumers shop in Canada?
Has streaming actually changed the way we consume content?
Vividata switches it up at the board level
Cannabis Technology Accelerates Access To Consumer And Medical Research
Chinese Consumers Drive Luxury Retail Growth in Canada: Study
2019 News Updates
Vividata, Manifold Link for Canadian Consumer Insights
Vividata strikes new partnership for greater granularity
Brands get out early for Black Friday, Cyber Monday
The opportunity in Singles’ Day (and other Chinese shopping festivals)
As Singles Day approaches, Vivintel releases a study of Chinese consumers
Canadians find a replacement for pain medications: cannabis
The Next Big Thing in measurement
Culture shifts in global cannabis
This Study Looks At How Canadians Use Cannabis For Health And Wellness
Vividata introducing passive measurement panel
Vividata launches “game-changing” passive mobile measurement panel in Canada
Vividata, RealityMine, Ipsos and Delvinia launch passive panel in Canada
Vividata goes cross-platform with new passive measurement panel
How have cannabis attitudes changed post-legalization?
Vivintel breaks down Canadian esports market
Print magazines strong, but millennials could shake things up: study
How does e-sports’ reach compare to traditional sports?
Where do consumers notice ads the most?
2018 News Updates
The Role of Magazines at Retail: A Reader-and-Buyer Study
Nearly half of Canadian newspaper readers view articles on mobile, says study
Globe readership grows, most read in Canada
How the Lethbridge Herald is adapting to a changing media landscape
Comscore and Vividata Link for Canadian Launch
2017 News Updates
Pellegrini Named CEO of Not-for-Profit Vividata
Globe’s audience largest in Canada: survey
The Globe and Mail, Reader’s Digest hold strong at the top for Vividata
2016 News Updates
The Globe has Canada's largest weekly newspaper readership: cross-platform study
Vividata gives Canadian newspapers and magazines a fresh way to measure audiences
A one-year picture of Canadian readership
Vividata reveals readership stats on Canadian media
