Vividata in the News

2022 News Updates

Why the growth of connected TV makes Netflix ads so appealing

How to reach Canadian sports fans

How to reach Canadians planning holiday getaways

Canadians pay most attention to TV and streaming video ads

The forgotten art of psychology in advertising

How does the meal kit industry gain post-pandemic traction?

Six out of ten Canadian readers access content through mobile devices

Canadians spend 21 hours a week watching TV and video content

The Globe and Mail’s readers are ready to travel in 2022

New Vividata readership study to be released next week

Digital Audio Advertising vs. Radio Advertising

Kruger partners with House & Home to reach the design-savvy

The COC shows anyone can embody Olympic values

Meal kits: are they a passing fad or here to stay?

Strong viewership of the Beijing Winter Olympics expected despite controversy

Strong viewership of the Beijing Winter Olympics expected despite controversy

2021 News Updates

More Canadians follow the NHL than any other sports league

How to reach techies and fashionistas this holiday

Readership for news content is holding steady

The subtle differences between English and French media habits

Young and BIPOC Canadians more likely to be heavy mobile internet users

Automotive, betting and gaming sites have gotten big traffic boosts

[Overseas Immigration] The higher the salary and the higher the degree, the more the want to immigrate to Canada. This year, the number of family reunion immigrants has increased

Immigration to Canada | The second half of the year's upward trend is expected to become the second most popular country for the outflow of Hong Kong people

Mainland China, Hong Kong, 20% of adults want to move abroad "Political situation worsening is also a factor

Political instability is one of the main reasons why 20% of Chinese adults want to immigrate overseas

1.5 million people in Hong Kong plan to emigrate, China's financial tsunami is approaching

One-fifth of Chinese and Hong Kong adults who want to immigrate overseas are the most popular in the United States and Canada

How mental health factors into cannabis use

69 million Chinese adults would like to move to Canada

Newcomers to Canada consume more digital media: report

Home Modification in a Longevity Economy - Part 2

Magazine reach is dipping but newspapers are holding fast

Newspapers holding strong, new Vividata report says

Home Modification in a Longevity Economy - Part 1

National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So

National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So

National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So

Canadians of colour open to cannabis use, survey suggests

Twenty percent of Canadian adults have used food delivery services: study

McCann Canada to lead creative for SkiptheDishes

Behind the Uber Eats IG integration

One quarter of Canadian cannabis users use it as a sleep aid

Douglas Todd: The 'diversity' beat is full of surprises, often conservative

Vividata Uncovers Media, Canadians’ Habits During Pandemic

Canada: daily newspaper reach in major markets

How the pandemic has continued to impact media consumption: study

How to reach Canada’s eight million college football fans

Douglas Todd: Chinese consumers swiftly changing Vancouver, Toronto

Douglas Todd: In Canada, South Asians four times as likely to buy a home

2020 News Updates

Bayview Village keeps Lunar New Year prosperous

How to reach Canada’s eight million college football fans

Vivintel offers media snapshot of Chinese Canadians

Podcast listening is on the rise and increasingly female

A glimpse into South Asian Canadians’ media habits

Innovations in media measurement, accelerated by COVID, establish new normal

More than three-quarters of Canadians use flyers to plan grocery purchases

Legal cannabis was considered a crazy industry until the pandemic hit us hard

One in five Canadians use a food delivery service in a given month

Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

It’s time for brands to look closer at women’s sports

Women’s Sports Inventory in Demand – Where’s the Supply?

How Can Dashboards Empower Good Leadership?

Retailers Must Track E-Listening Habits to Stay Relevant

Millions of esports enthusiasts overlap with traditional sports fans

How do esports fandoms compare to traditional sports?

TV ads get noticed the most by sports/esports fans, says study

Female teams, esports and other growth areas for sports fans

Vividata partnering with Ipsos to launch mobile-first audience measurement system

Cannabis Retail Thrives on E-tail, Education, and Experience in Canada

Vividata and Ipsos team up on Canadian audience measurement

Vividata and Ipsos to launch mobile ad measurement in 2021

Vividata and Ipsos Launch Canadian Audience Measure

Vividata and Ipsos team up on Canadian audience measurement

Vividata, Ipsos expand research partnership

Vividata: Baby Boomers more likely to access digital newspaper content directly

Cannabis Standards Rely on Transparency, Compliance and Collaboration

NOW Magazine Print Readership Continues to Climb Furthering Opportunities to Monetize Through Digital Transformation

TikTok experiments further with shopping

Survey provides pre-Covid-19 snapshot of media consumption in Canada

Expected increase in delivery is coming to pass

Can police test drivers for impairment for cannabis based on odour alone?

The Daily Hit of cannabis financial news for March 30, 2020

Cannabis Standards Rely on Transparency, Compliance and Collaboration

Can Police Search Cars For Marijuana Based On Odor Alone?

Here’s Why Canadians Are Choosing Edibles Over Smoking Marijuana

Legal Marijuana - Now That the Smoke Has Cleared

Challenges and Opportunities for Cannabis Retail in Canada Post-Legalization

How do Chinese consumers shop in Canada?

Has streaming actually changed the way we consume content?

Vividata switches it up at the board level

Cannabis Technology Accelerates Access To Consumer And Medical Research

Chinese Consumers Drive Luxury Retail Growth in Canada: Study

2019 News Updates

Vividata, Manifold Link for Canadian Consumer Insights

Vividata strikes new partnership for greater granularity

Brands get out early for Black Friday, Cyber Monday

The opportunity in Singles’ Day (and other Chinese shopping festivals)

As Singles Day approaches, Vivintel releases a study of Chinese consumers

Canadians find a replacement for pain medications: cannabis

The Next Big Thing in measurement

Culture shifts in global cannabis

This Study Looks At How Canadians Use Cannabis For Health And Wellness

Vividata introducing passive measurement panel

Vividata launches “game-changing” passive mobile measurement panel in Canada

Vividata, RealityMine, Ipsos and Delvinia launch passive panel in Canada

Vividata goes cross-platform with new passive measurement panel

How have cannabis attitudes changed post-legalization?

Vivintel breaks down Canadian esports market

Print magazines strong, but millennials could shake things up: study

How does e-sports’ reach compare to traditional sports?

Where do consumers notice ads the most?

2018 News Updates

The Role of Magazines at Retail: A Reader-and-Buyer Study

Nearly half of Canadian newspaper readers view articles on mobile, says study

Globe readership grows, most read in Canada

How the Lethbridge Herald is adapting to a changing media landscape

Comscore and Vividata Link for Canadian Launch

2017 News Updates

Pellegrini Named CEO of Not-for-Profit Vividata

Globe’s audience largest in Canada: survey

The Globe and Mail, Reader’s Digest hold strong at the top for Vividata

2016 News Updates

The Globe has Canada's largest weekly newspaper readership: cross-platform study

Vividata gives Canadian newspapers and magazines a fresh way to measure audiences

A one-year picture of Canadian readership

Vividata reveals readership stats on Canadian media

Vividata releases first year results


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