Vividata releases first Summer Study
of the Canadian Consumer since 2018

Vividata has released their new SCC | Study of the Canadian Consumer for Summer 2023, helping provide useful data on the lives of Canadians four times a year instead of just three...

A snapshot of the
Canadian newcomer

Vividata's latest reports dives into the demographics and media habits of a growing cohort...

Vividata extends its data reach with Connected Interactive

SCC variables and insights will be used to develop programmatic audience segments...

The platforms and apps with the most reach in Canada

Vividata goes deep into the websites, social media, streaming services and online stores most popular with Canadians ...

How Canadian Advertising Can Better Adapt to Tomorrow’s Sports Viewership Trends

Starcom’s Stephany Sousa discusses the company’s latest report on the evolution of sports, and how the industry can adapt ...

Canadians still like newspapers and magazines

Vividata, a media and consumer research firm, recently released its Winter 2023 study results, including media consumption habits. Here’s a few highlights ...

Streaming, connected TV ownership continues to rise

Vividata's winter study also finds which services and channels are tops with both streaming and traditional TV viewers...

La radio conventionnelle demeure populaire selon l’ÉCC de Vividata

Vividata publie les derniers résultats de son étude. Sur le terrain d’octobre 2021 à septembre 2022, l’ÉCC de Vividata | Étude des consommateurs canadiens | Hiver 2023 est l’étude multimédia, produits, attitudes et marques la plus complète au Canada...

Canada: Movie theatre attendance by generation

During a study carried out in Canada from July 2020 to June 2021, around 37.4 percent of respondents from Generation Z said they had gone to the movies during...

The Canadian Cannabis market still has room to grow

Vividata finds there have been 3.5 million new users in two years, with high growth among older consumers...

Opinion: News remains as important as ever

News isn't disappearing, it's very alive. It's how news gets to us that is changing...

Vividata: The Canadian Organization Ushering In A New Era For Consumer Data Analytics

Data has fast become the buzzword for companies that are vying for territory in today's increasingly digitized, post-pandemic world. In Canada, which is home to one of the largest advertising markets on the planet, data has become a highly sought-after commodity - one that can often dictate the success of an entire organization...

TV & Film News – One in five English-speaking Canadians has ‘cut the cord’

Vividata’s newly-released Fall 2022 insights on cross media and consumer behaviour find that almost half of Canadians are watching content on a smart TV...

Vividata Launches Multicultural Study Aimed at Improving Marketing Inclusivity in Canada

Vividata, the Toronto-based consumer insights organization, has announced that it will be introducing a new study, which will gather data on Black, Chinese and South Asian Canadians. The purpose of this new database will be to help advertising agencies and marketers to understand these groups' media behavior and attitudes...

Internet spending: Zoomers lead all age groups

Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and last year led every other age group in Canada in online spending, racking up over $1.2 billion in purchases...

How much traffic does a bank website get?

Vividata's latest data release also dives into which ads are more likely to be noticed by those in need of financial advice...

Pat Pellegrini: Canada’s Most Comprehensive Consumer Research

Vividata is Canada’s authoritative source for insights on cross-media and consumer behaviour and the leading provider of cross-platform audience measurement. Vividata is governed by a board of directors representing the interests of Canadian media companies, agencies and advertisers...

How are betting websites faring with Canadians?

Vividata's spring survey finds Bet365 is the most popular, though provincial lottery sites beat out other competitors...

Beyond cookies: Understanding the new marketing measurement paradigm

Despite the fact that it was myself and my team at Adviso who were among the first to popularize the term “cookie apocalypse” as recently as four years ago, today I’d like to be among the first to say we need to stop using it...

Why the growth of connected TV makes Netflix ads so appealing

Despite increased competition in streaming, a wealth of data and subscribers makes any advertising on the platform a serious opportunity...

How to reach Canadians planning holiday getaways

The forgotten art of psychology in advertising

Six out of ten Canadian readers access content through mobile devices

The Globe and Mail’s readers are ready to travel in 2022

Digital Audio Advertising vs. Radio Advertising

The COC shows anyone can embody Olympic values

Strong viewership of the Beijing Winter Olympics expected despite controversy

More Canadians follow the NHL than any other sports league

Readership for news content is holding steady

Young and BIPOC Canadians more likely to be heavy mobile internet users

[Overseas Immigration] The higher the salary and the higher the degree, the more the want to immigrate to Canada. This year, the number of family reunion immigrants has increased

Mainland China, Hong Kong, 20% of adults want to move abroad "Political situation worsening is also a factor

1.5 million people in Hong Kong plan to emigrate, China's financial tsunami is approaching

How mental health factors into cannabis use

Newcomers to Canada consume more digital media: report

Magazine reach is dipping but newspapers are holding fast

Home Modification in a Longevity Economy - Part 1

National Survey Shows Canadians Overwhelmingly Want to Age at Home; Just One-Quarter of Seniors Expect to Do So

Canadians of colour open to cannabis use, survey suggests

McCann Canada to lead creative for SkiptheDishes

One quarter of Canadian cannabis users use it as a sleep aid

Vividata Uncovers Media, Canadians’ Habits During Pandemic

How the pandemic has continued to impact media consumption: study

Douglas Todd: Chinese consumers swiftly changing Vancouver, Toronto

Bayview Village keeps Lunar New Year prosperous

How to reach Canada’s eight million college football fans

Podcast listening is on the rise and increasingly female

Innovations in media measurement, accelerated by COVID, establish new normal

Legal cannabis was considered a crazy industry until the pandemic hit us hard

Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

Women’s Sports Inventory in Demand – Where’s the Supply?

Retailers Must Track E-Listening Habits to Stay Relevant

How do esports fandoms compare to traditional sports?

Female teams, esports and other growth areas for sports fans

Cannabis Retail Thrives on E-tail, Education, and Experience in Canada

Vividata and Ipsos to launch mobile ad measurement in 2021

Vividata and Ipsos team up on Canadian audience measurement

Vividata: Baby Boomers more likely to access digital newspaper content directly

NOW Magazine Print Readership Continues to Climb Furthering Opportunities to Monetize Through Digital Transformation

Survey provides pre-Covid-19 snapshot of media consumption in Canada

Can police test drivers for impairment for cannabis based on odour alone?

Cannabis Standards Rely on Transparency, Compliance and Collaboration

Here’s Why Canadians Are Choosing Edibles Over Smoking Marijuana

Challenges and Opportunities for Cannabis Retail in Canada Post-Legalization

Has streaming actually changed the way we consume content?

Cannabis Technology Accelerates Access To Consumer And Medical Research

Vividata, Manifold Link for Canadian Consumer Insights

Brands get out early for Black Friday, Cyber Monday

As Singles Day approaches, Vivintel releases a study of Chinese consumers

The Next Big Thing in measurement

This Study Looks At How Canadians Use Cannabis For Health And Wellness

Vividata launches “game-changing” passive mobile measurement panel in Canada

Vividata goes cross-platform with new passive measurement panel

Vivintel breaks down Canadian esports market

How does e-sports’ reach compare to traditional sports?

The Role of Magazines at Retail: A Reader-and-Buyer Study