The 19.5 million adult fans span generations and levels of fandom, with younger viewers moving between TV, mobile, streaming and social.
Vividata finds younger consumers are still showing up for cultural and premium experiences – creating opportunities for brands that add value to those moments.
Vividata/COMMB study find that while 37% of university and college students use ad blockers, 69% noticed OOH in the past week.
Younger audiences are spending less time with linear programming, but that doesn’t mean they’ve moved away from the content altogether.
The integration gives advertisers more granular audience data for planning, targeting and reporting across Quebecor’s OOH network.
The Spring 2026 Cross-Media Update shows how psychological "need states" can help planners connect audience motivation with media behaviour.
Vividata, Canada’s authoritative source for cross-media and consumer behaviour insights, has announced that Quebecor Out-of-Home is integrating Vividata Spatial into its Connect platform, strengthening the audience intelligence available to advertisers planning and activating out-of-home…
Readership remains steady as Canadians embrace both print and digital.
The Association of Canadian Travel Agencies and Travel Advisors, along with other industry groups abroad, has warned about a proliferation of scam and fraud attempts over the past several years as artificial intelligence...
With the deadline to file your taxes coming this Thursday, some Canadians will be scrambling to meet it. If last year is any indication, about 19 million of us will either have received, or…
Nearly half of Canadians say they are living paycheque to paycheque, leaving little room to save or handle financial shocks as costs for housing, food and fuel keep rising.
More than one in three Canadian credit card holders carry a balance as rising costs leave many Canadians feeling financially squeezed...
