Menu Toggle

Vivintel’s Sports & Esports Study provides over 1,000 variables related to fandom, merchandising, participation, and advertising awareness. This study is linked to Vividata’s Survey of the Canadian Consumer, providing members Vividata’s full suite of variables for extended analysis.

Key Areas of Coverage:

  • Viewership and attendance
  • Fandom for teams/leagues
  • Favorite player/athlete
  • Motivation to follow specific sports
  • Social media engagement
  • Streaming live events
  • Streaming by device
  • Sources used for sports news
  • Attitudes and opinions
  • Spending on events and merchandise
  • Advertising awareness
  • Gambling

Vivintel’s Sports & Esports Study will be available in Spring 2019.

For more information on the study, please contact:
Tosha Kirk
VP Client Services


Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.