This section of the website provides publicly available resources for our members, and those wanting to learn more about what we measure, how we measure it, and about market research in general.

Our resources area currently contains:

Markets and Publications

Markets & Publications

This page provides the publications that we measure (newspapers and magazines, in print and digital) by the market they are measured in.

Media School

Media School

The Media School is an online tool for in-depth learning on the Vividata study, media research, and analytics.


Glossary of Terms

This Glossary is a basic guide to common media, and market research terms.

Data release schedule

Data Release Schedule

Here, you may view a schedule of our releases, and the corresponding fieldwork periods.



Answers to frequently asked questions.

If you are not able to find what you are looking for, email us at