Vividata releases updated consumer data from our Survey of the Canadian Consumer four times a year.
Each release covers:
- Cross-media and cross-platform audience data
- Enhanced demographics
- Behavioural, psychographic and socio-economic insights
- Lifestyle and category segments
- Brand, product, and retail consumer information across all major product and service categories
The fieldwork periods for this survey range from 12 to 24 months, based on the size of the market. To view our publicly reported audience data, go to Quarterly Audience Reports.
Our full database is available to clients through our proprietary software, as well as via our software partners Nielsen Media Research, and Telmar. For more information on software access, please contact us.