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Vividata releases updated consumer data from our Survey of the Canadian Consumer four times a year.

Each release covers:

  • Cross-media and cross-platform audience data
  • Enhanced demographics
  • Behavioural, psychographic and socio-economic insights
  • Lifestyle and category segments
  • Brand, product, and retail consumer information across all major product and service categories

The fieldwork periods for this survey range from 12 to 24 months, based on the size of the market. To view our publicly reported audience data, go to Quarterly Audience Reports.

Our full database is available to clients through our proprietary software, as well as via our software partners Nielsen Media Research, and Telmar. For more information on software access, please contact us.

Our scheduled release dates with their corresponding fieldwork periods are:

Scheduled Release Date: Fieldwork Period:
Spring 2020 Oct-Dec 2018 (3 months) & April-Dec 2019 (9 Months)
Fall 2020 July 2019 - June 2020
Winter 2021 October 2019 - September 2020
Spring 2021
January 2020 – December 2020

Our release schedule is subject to change. In such cases, members are notified of these changes via email.


Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.


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