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Vividata releases updated consumer data from our Survey of the Canadian Consumer four times a year.

Each release covers:

  • Cross-media and cross-platform audience data
  • Enhanced demographics
  • Behavioural, psychographic and socio-economic insights
  • Lifestyle and category segments
  • Brand, product, and retail consumer information across all major product and service categories

The fieldwork periods for this survey range from 12 to 24 months, based on the size of the market. To view our publicly reported audience data, go to Quarterly Audience Reports.

Our full database is available to clients through our proprietary software, as well as via our software partners Nielsen Media Research, and Telmar. For more information on software access, please contact us.

Our scheduled release dates with their corresponding fieldwork periods are:

Scheduled Release Date: Fieldwork Period:
Fall 2021 July 2020 - June 2021
Winter 2022 October 2020 - September 2021
Spring 2022 January 2021 – December 2021
Fall 2022 July 2021 - June 2022

Our release schedule is subject to change. In such cases, members are notified of these changes via email.


Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.


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