Release Notice

Study Details

On Wednesday, April 17, 2024 Vividata's SCC | Study of the Canadian Consumer Spring 2024 database will be released @ 9:00am (EDT) to all members in good standing.

This release is based on fieldwork from January – December 2023. The total sample size is 52,106, Canadians 14+. The Spring 2024 release is a single source database containing cross-media metrics, as well as comprehensive consumer behavior, media usage and product and brand usage data.

Data Usage Guidelines

We are taking this opportunity to re-state the Guidelines included in your Membership Agreement and to provide guidelines specific to the upcoming SCC | Study of the Canadian Consumer Spring 2024 release.

As a member, we remind you of your obligation to comply with the Board’s determination as set out in your Vividata membership agreement. Any violations of the membership agreement (including the guidelines) will be referred to the Board which will determine appropriate action in its sole discretion.

GUIDELINES

Vividata's SCC | Study of the Canadian Consumer Spring 2024. 

•  Users means all Vividata Members & Affiliates in good standing, and other parties to whom the board has granted access to the Study.

•  Public domain means any use which is not confined to Users and their Representatives and includes advertising, promotional material and sales kits in any form.

•  The SCC | Study of the Canadian Consumer database may be used in the public domain only by Users.

•  When reporting the SCC | Study of the Canadian Consumer database in the public domain, Users must exercise their best efforts to avoid bringing the database and Vividata into disrepute.

•  Users should use the SCC | Study of the Canadian Consumer database only in such a manner that will not depreciate the value of, or lead to a loss of confidence in, the SCC | Study of the Canadian Consumer database to other Users.

General Usage and Reporting Guidelines for Vividata

•  All data from the SCC | Study of the Canadian Consumer database quoted in the public domain must clearly state the relevant year and period of the Study or Studies as the source of the data. The following study naming protocol should be observed: Vividata SCC | Study of the Canadian Consumer Spring 2024. Or if space is limited, the sourcing can be shortened to: Vividata SCC | Spring 2024.  Ensure that any data presented and reported in the public domain is accurate and the source clearly identified.

•  The data reference should be sufficiently clear that other members are able to replicate the data, and should provide a clear definition of the metrics used to avoid confusion and provide context for the reported data. (e.g. Adults 25-54, Vividata SCC | Study of the Canadian Consumer Spring 2024)

•  A metric that is currently available in Vividata should not be substituted with an estimate.

•  Users who develop simulations, projections, models or prototypes incorporating data from the SCC | Study of the Canadian Consumer database for use outside their immediate company must obtain advance written approval for these actions from the Board. Any data from Vividata's SCC | Study of the Canadian Consumer or database used for such purposes cannot be sourced as data from Vividata and must identify in a manner approved from the Board that such usage is an estimate.

•  When SCC | Study of the Canadian Consumer results are presented in conjunction with data from other sources, the information should clearly distinguish the different data sources.

•  Data from the SCC | Study of the Canadian Consumer on a measured media brand may not be claimed, presented or used in any way as findings for any other media brand, including, but not limited to, affiliated non-measured media distributed to part, or all, of the same distribution base.

•  Users may not distribute data from the SCC | Study of the Canadian Consumer database in any form to media industry associations or government bodies without written consent from Vividata (e.g. CMDC Media Digest, News Media Canada, Magazines Canada, Canadian Heritage).

Provision of Data to Members and Non-members

Users may distribute data from the current study to non-members in order to conduct business with their clients or potential clients who are non-members within the terms and conditions of the Vividata membership agreement.

Users may not provide the SCC | Study of the Canadian Consumer in its entirety, in any form, to a client, or potential client, whether or not such client or potential client is a member of Vividata in its own right.

Users shall not have any right to make available directly or indirectly any data from the SCC | Study of the Canadian Consumer database to another media vehicle or publication for use in the public domain, when such a media vehicle or publication is not a member of Vividata.

Where Vividata data is supplied by a member to a client:

•  The findings must be confined to the specific media vehicle, medium, product or service for which the member and the client have existing or prospective business dealings.

•  It is the member’s responsibility to ensure that Vividata access rules and confidentiality provisions are observed by the client.

The data in the SCC | Study of the Canadian Consumer database collected for the sole purpose of research controls (including, without limitation, name, address, e-mail address, telephone number, date, week or day of interview) shall not be made available to Users for use in analysis.

Unauthorized Use/Complaints

Any unauthorized use, publication, and distribution of the information except as provided under the Agreement is strictly forbidden and may give rise to legal proceedings.

Users will notify Vividata immediately upon discovery of any unauthorized or unlawful disclosure, divulgence, communication or use of any of the information.

All complaints should be submitted in writing to Vividata and must be supported by documented evidence.

Data usage issues which are raised by Users may be referred to the Board.  The Board, in the Board’s sole discretion, will determine appropriate action.

For those members without software access, please contact your Vividata representative:  Tosha Kirk at tosha@vividata.ca or Isabelle Michaud at isabelle@vividata.ca.

If you have any questions, or require clarification on any of these points, please contact:

 

Pat A. Pellegrini
CEO & President
416 961 3205
pat@vividata.ca

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