Toronto, ON, Thursday, November 16, 2023 – Vividata™ has just released their 2023 Multicultural Database, focusing on Chinese and South Asian consumers in Canada. This database gives researchers, marketers, and strategists essential data and insights on the purchasing behaviour, preferences, media habits, mindset, celebrations, and lifestyle (and more) of these growing communities.
“Marketing to diverse communities and newcomers to Canada offers brands across sectors a valuable opportunity.” Says Rahul Sethi, VP of Research and Development at Vividata. “These communities have diverse needs, from financial services to housing, education, auto, media, consumer packaged goods, to cultural support and so much more. Building brand awareness through cultural intelligence and tailoring products, services, and messaging to meet these unique needs will help brands thrive. Vividata continues to enhance our measurement to capture the diversity of Canadians and is a critical first resource for marketers to understand the various cultures that make up our country.”