Toronto, ON, Monday, December 14, 2022 - Vividata, Canada’s trusted cross media, digital and consumer measurement company, is pleased to announce that it will be providing GroupM, a leading media agency whose portfolio includes Mindshare, Wavemaker and EssenceMediacom, with its full suite of SCC/Digital releases in 2023. 

SCC/Digital delivers the unparalleled depth of Vividata’s SCC l Study of the Canadian Consumer studies combined with the power of digital behaviours from Vividata’s balanced, representative and privacy compliant Metrica panel. SCC/Digital delivers online metrics matched to real world data from over 42,000 respondents across over 60,000 variables. SCC/Digital allows users to truly understand consumers and their media behaviours, permitting refined targeting and deeper segmentation.

“SCC/Digital provides deep digital consumer data that our teams will use extensively,” says Karen Purewall, Senior Director, Analytics & Insight at Wavemaker. “Vividata’s role as the essential source of Canadian research, combined with the depth of analysis delivered through SCC/Digital have made it a crucial tool for our agency. We are eager to dive in and incorporate this data to further enhance all audience & strategic recommendations to our clients.”

GroupM joins a rapidly growing list of industry leaders relying on SCC/Digital for their digital, cross-media and consumer insights, including Omnicom Media Group, Mediabrands, Horizon Media, Bell Media, Rogers Sports & Media, Cineplex, The Toronto Star, Blu Ivy and others. This level of adoption establishes Vividata as the industry leader in digital audience insights in Canada.

“GroupM has been a terrific partner of Vividata’s for many years, and we are excited they are extending their relationship with Vividata to our SCC/Digital releases,” says Pat Pellegrini, Ph.D, President & CEO. “SCC/Digital is special because it is built from the sophisticated integration of two powerful benchmark and truthset data ingredients – the SCC and Metrica. The combination means unmatched visibility into the Canadian consumer for media planners, owners, agencies and advertisers.”

To find out more about Vividata’s SCC/Digital data, please contact Tosha Kirk.


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