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New solution connects interests, attitudes and behaviours with total digital media consumption for a more holistic view of consumer behaviour

Toronto, ON, Dec. 5, 2018 – Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today announced the launch in Canada of Plan Metrix Multi-Platform Powered by Vividata. This solution combines internet users’ online behaviour with their offline attitudes and interests, allowing marketers to generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across platforms for greater ROI.

Plan Metrix Multi-Platform Powered by Vividata taps into Comscore’s strategic partnership with Vividata by combining digital audience intelligence from Comscore with Vividata’s comprehensive database of consumer demographics, media usage, lifestyle and attitudinal data, and product usage across more than 150 categories.

“Vividata is thrilled to partner with Comscore, bringing together the powerful Vividata Survey of the Canadian Consumer database to provide comprehensive measurement of digital audiences across content types and digital devices,” said Pat Pellegrini, Ph.D., CEO and president of Vividata. “This is another step forward for Vividata as we add to our partnership roster to grow as the industry’s trusted source of consumer behaviour data.”

Plan Metrix Multi-Platform Powered by Vividata reports attributes of Canadian consumers across a range of categories, including: electronics, phone providers, health and beauty, automotive, travel, financial, real estate, groceries, pets, and retail. This data will be available to subscribing clients through the Comscore user interface, which will allow for segmentation by device, media type, and ad consumption measures.

“Traditional demographics – like age and gender – will always be important, but it is clear the industry is demanding more advanced audience descriptors to more effectively plan campaigns,” said Bryan Segal, senior vice president, commercial, at Comscore. “Our Canadian partnership with Vividata will provide existing and new clients with enhanced consumer segmenting and targeting based on an unduplicated total digital population. We are pleased to offer our clients person-centric insights within robust data sets, which are better aligned with how digital media is analyzed and planned today.”

For more information on Comscore Plan Metrix Multi-Platform Powered by Vividata, please contact Comscore.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more about Comscore here.

About Vividata:

Vividata is Canada’s authoritative source for insights on multi-media and consumer behaviour. It is the leading provider of cross platform audience measurement for publishers. A tripartite, not-for-profit organization, Vividata is governed by a board of directors representing the interests of Canadian publishers, agencies and advertisers.

Vivintel, the newly created custom research arm of Vividata, offers bespoke solutions to deliver ‘a closer look’ at unique research needs. Through syndicated surveys and reports, segmentations, custom studies, first and third-party data integration opportunities, and strong partnerships, Vivintel provides a complete suite of unified solutions for actionable data.


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