Capturing the evolving consumer habits of Canadians: Vividata’s SCC | Study of the Canadian Consumer | Fall 2022

Toronto, ON, Thursday, September 29th, 2022 – Vividata, (vividata.ca) Canada’s leading media and consumer research firm, today released their latest study results. In field July 2021 – June 2022, Vividata’s SCC | Study of the Canadian Consumer | Fall 2022 is the most comprehensive cross-media, product, attitudinal and brand research study in Canada. The Fall [...]

Vividata’s Latest SCC/Digital Database Continues to Reveal The Online Lives of Canadians in Amazing Detail

Toronto, ON, Thursday, August 25, 2022 – Vividata, Canada’s leading media and consumer research firm, has released their latest SCC/Digital Database for Summer 2022. Merging Vividata’s latest SCC | Study of the Canadian Consumer with Metrica's passive measurement of digital consumers, the new fusion database captures consumer behaviour both online and off, informing researchers, marketers, and [...]

Capturing the evolving consumer habits of Canadians: Vividata’s SCC | Study of the Canadian Consumer | Spring 2022

Toronto, ON, Wednesday, May 11th, 2022 – Vividata, (vividata.ca) Canada’s leading media and consumer research firm, today released their latest study results. In field January - December 2021, Vividata’s SCC | Study of the Canadian Consumer | Spring 2022 is the most comprehensive cross-media, product, attitudinal and brand research study in Canada.  The Spring 2022 [...]

Capturing the evolving media and purchasing habits of Canadians: Vividata’s Winter 2022 Study of the Canadian Consumer

Toronto, ON, Wednesday, February 9th, 2022 – Vividata, (vividata.ca) Canada’s leading media and consumer research firm, today released their latest study results. In field October 2020 - September 2021, Vividata’s Winter 2022 Study of the Canadian Consumer (SCC) is the most comprehensive single source cross-media, product, attitudinal and brand research study in Canada. The Winter [...]

Vividata’s latest Sports & Esports database delves into the Canadian consumers flocking back to their favourite sports franchises amidst COVID.

Toronto, ON, Friday, December 10, 2021 – Vividata, Canada’s leading media and consumer research firm, has just released their 2021 Sports & Esports Database, featuring the latest audience metrics, consumer behaviours, fan attitudes and more, as the industry roars back from its pandemic pause. With the new database, you and your organization can explore Canadian [...]

From inspired gifting for Techies to the hottest recipe sites for hosts, Vividata’s latest SCC Metrica Fusion Database makes it even easier to go in-depth on Canadian consumer behaviour online and off, just in time for the holidays.

Toronto, ON, Tuesday, November 30, 2021 – Vividata, Canada’s leading media and consumer research firm, has released their Fall 2021 SCC Metrica Fusion Database. Merging Vividata’s Fall 2021 Survey of the Canadian Consumer (SCC) with Metrica's passive measurement of digital consumers, the new fusion database captures consumer behaviour both online and off, informing researchers, marketers, and [...]

Capturing Canadian sentiments, media habits and purchasing behaviour: Vividata’s Fall 2021 Survey of the Canadian Consumer

Toronto, ON, Thursday, October 14th, 2021 – Vividata, Canada’s leading media and consumer research firm, today released their latest survey results. In field July 2020 to June 2021, Vividata’s Fall 2021 Survey of the Canadian Consumer (SCC) is the most comprehensive single source cross-media, product, attitudinal and brand research study in Canada. The Fall 2021 [...]

From mobile gaming to online betting and searching for a new or used car, Vividata’s latest SCC Metrica Fusion Database continues to shed light on Canadian consumer behaviour during COVID-19

Toronto, ON, Monday, October 4th, 2021– Vividata, Canada’s leading media and consumer research firm, has released their Summer 2021 SCC Metrica Fusion Database. Merging Vividata’s Survey of the Canadian Consumer (SCC) with Metrica's passive measurement of digital consumers, the new fusion database captures consumer behaviour both online and off, informing researchers, marketers, and strategists alike with [...]

From TikTok to Spotify to job hunts and searching for a new home online, Vividata’s new SCC Metrica Fusion Database continues to shed light on Canadian consumer behaviour during COVID-19

Toronto, ON, Thursday, July 15th, 2021 – Vividata, Canada’s leading media and consumer research firm, has released their Spring 2021 SCC Metrica Fusion Database. Merging Vividata’s Spring 2021 Survey of the Canadian Consumer (SCC) with Metrica's passive measurement of digital consumers, the new fusion database captures consumer behaviour both online and off, informing researchers, marketers, [...]

60+ million Chinese adults want to make Canada their home in the next 2 years. What now?

Toronto, ON, Thursday, June 10th, 2021 — More than 60 million Chinese adults are considering immigration to Canada in the next two years, according to an online research study done in China and Hong Kong by Hamazaki Wong, RIWI, and Vivintel (the custom research arm of Vividata). Most notably, these intended migrants are educated, affluent, [...]
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