Vividata and Optable announce Strategic Partnership to enrich first-party data with the depth of Vividata’s industry-trusted datasets

Montreal, ON, Thursday, May 30, 2024 – At their sold out ViVo event in Montreal, Vividata™ – Canada’s leading source of cross-media and consumer research – announced their new partnership with Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, to create the next generation of privacy safe ad products. Through [...]

Key digital insights are in full bloom with Vividata’s new SCC/Digital Spring 2024

Toronto, ON, Wednesday, May 15, 2024 – Vividata™ just released their new SCC/Digital Database for Spring 2024, where members can dive into key metrics like detailed demographics, cross-media habits, offline consumer behaviours, opinions, and more for visitors to over 4,000 websites and apps.    Get an in-action look at the new database with featured stories on iHeart [...]

Vividata releases its latest SCC | Study of the Canadian Consumer with a fresh-for-Spring look at media and consumer habits in Canada.

Toronto, ON, Wednesday, April 17, 2024 – Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field January 2023-December 2023, Vividata’s SCC | Study of the Canadian Consumer | Spring 2024 is the most comprehensive cross-media, product, attitudinal and brand research study in Canada. New consumer trends available in The Spring 2024 Study [...]

Digital consumer insights are just heating up with the release of Vividata’s latest SCC/Digital Database for Winter 2024

Toronto, ON, Friday, March 1, 2024 – Vividata™ just released their new SCC/Digital Database for Winter 2024, featuring key metrics and digital behaviour for visits to nearly 4,000 websites and apps - from social media to video streaming, gaming, finance and so much more. A fusion of Vividata’s Winter 2024 SCC | Study of the Canadian Consumer with [...]

Vividata releases its first SCC | Study of the Canadian Consumer for 2024 with an even more in-depth look at Canadian consumer habits

Toronto, ON, Thursday, January 25th, 2024 – Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field October 2022 – September 2023, Vividata’s SCC | Study of the Canadian Consumer | Winter 2024 is the most comprehensive cross-media, product, attitudinal and brand research study in Canada.     The Winter 2024 Study [...]

Delve into the lives of Canadian digital consumers with Vividata’s latest Fall 2023 SCC/Digital Database

Toronto, ON, Thursday, November 23, 2023 – Vividata™ just released their new SCC/Digital Database for Fall 2023, providing the latest and most complete view of Canadian consumer and media behavior, both online and off. A fusion of Vividata’s Fall 2023 SCC | Study of the Canadian Consumer with Metrica’s passive measurement of digital consumers, the [...]

Vividata Delves into the Consumer Behaviour, Media Habits, Lifestyle, and Mindset of Chinese and South Asian Canadians

Toronto, ON, Thursday, November 16, 2023 – Vividata™ has just released their 2023 Multicultural Database, focusing on Chinese and South Asian consumers in Canada. This database gives researchers, marketers, and strategists essential data and insights on the purchasing behaviour, preferences, media habits, mindset, celebrations, and lifestyle (and more) of these growing communities.   “Marketing to diverse [...]

Vividata’s SCC | Study of the Canadian Consumer Fall 2023 Unveils Insights on Connected TVs, Streaming Behaviour, Newcomers and More

Toronto, ON, Thursday, September 28th, 2023 – Vividata, Canada’s leading media and consumer research firm, today released their latest study results. In field July 2022 – June 2023, Vividata’s SCC | Study of the Canadian Consumer | Fall 2023 is the most comprehensive cross-media, product, attitudinal and brand research study in Canada. The Fall 2023 [...]

Delve into the lives of Canadian digital consumers with Vividata’s latest Summer 2023 SCC/Digital Database

Toronto, ON, Tuesday, September 12, 2023 – Vividata™ just released their new SCC/Digital Database for Summer 2023.   The new database is a fusion of Vividata’s Summer 2023 SCC | Study of the Canadian Consumer with Metrica’s passive measurement of digital consumers. Featuring over 4,000 websites and apps – from social media to video streaming, to [...]

Vividata Delves into Sports Fandom in Canada With Its Latest SCC/Sports & Esports Database

Toronto, ON, Wednesday, August 9, 2023 – Vividata™ has just released their 2023 SCC/Sports & Esports Database, giving researchers, marketers, and strategists essential data and insights on sports, esports, and sports betting consumers in Canada.    “Sports brings Canadians together and forms powerful communities of fans across cultures, geography, and sociodemographics to support their local or [...]
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