Partners

Spotzi offers a location intelligence platform that is easy to use so marketeers and sales reps can instantly analyze a certain location without the need of a data analyst. They can instantly segment their clients by uploading their addresses or postal codes. Spotzi's clients can also build segments using Vividata. For the Out of Home Industry Spotzi developed a tool that instantly shows what type of audience passes by a billboard also using Vividata.

A free demo of the Spotzi's tool can be found here: https://www.spotzi.com/en/solutions/marketing-dashboard

The Alliance for Audited Media powers transparency and collaboration between North America’s leading media professionals. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, media assurance and information services to transact with trust.

Learn more about AAM’s role in today’s media ecosystem at auditedmedia.com.

Canadian Circulations Audit Board (CCAB), Division of BPA Worldwide, is a not-for-profit, self-regulating organization governed by a tri-partite Board of Directors composed of advertisers, agencies and media owners.  CCAB is a provider of media auditing services to daily and community newspapers, business and consumer magazines and other media platforms.

For more information, visit bpaww.com

Vividata is a member of the CMA. The CMA is the voice of the marketing profession in Canada. With over 400 members, the CMA represents leaders across the corporate, not-for-profit, public, post-secondary and health sectors. They provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. The CMA champions self-regulatory standards and a series of guides to help marketers keep current and maintain high standards of professional conduct.

For more information, visit the-cma.org

The premier marketing and analytical services company in Canada, Environics Analytics (EA) helps customers turn data and analytics into insight, strategy and engagement. EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its industry-leading PRIZM5 segmentation system analyzes customers and markets across Canada, and identifies their most profitable segments based on demographics, lifestyles and social values. Our robust database is incorporated within the PRIZM5 system and is available to Vividata members who are clients of Environics Analytics.

For more information, visit environicsanalytics.ca

Magazines Canada is the national trade association representing Canadian-owned and operated consumer and media magazines. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for, and the recognition of, excellence among the people who work in Canada's magazine media.

For more information, visit magazinescanada.ca

News Media Canada represents over 830 daily, weekly, and community newspapers in every province and territory in Canada. Newspapers Canada services varied requests of their newspaper members, while also increasing the profile and effectiveness of the newspaper industry in Canada.

For more information, visit nmc-mic.ca

Nielsen IMS is a leading provider of media planning and research solutions for the advertising, marketing and media buying and selling communities. They provide tools for sharper audience profiling, accurate reach and frequency, optimum schedule performance, rigorous campaign analysis, dynamic presentations and advanced analytics. Nielsen’s solution set includes the Clear Decisions Suite of software (Crosstab, Cost Rank, RandF, Quadmap, Cluster and Correspondence) as well as multimedia reach and frequency via MediaMix.

Nielsen IMS software has the power to reveal your consumer with unparalleled clarity and speed while giving you flexibility to run unlimited “what if” scenarios. Vividata clients can better understand media and lifestyle habits of a target consumer effortlessly, via desktop or web-based access.

For more information, visit nielsen.com

Pitney Bowes is a global technology company offering products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. Pitney Bowes links aspects of our database to their offerings for clients who are also members of Vividata.

For more information, visit pitneybowes.com

Pointlogic provides software and analytical solutions that integrate various sources of information to provide decision making support throughout the marketing process. Our media data is one such source of information that Pointlogic integrates into their industry leading strategic planning software for their clients who are also members of Vividata.

For more information, visit pointlogic.com

Telmar is a leading global supplier of online software for advertisers, advertising agencies, and media and data providers. Telmar systems empower insights driven data analysis and media planning. Through our relationship, our members, who are also clients of Telmar HMS, are offered tools in the areas of targeting and segmentation analysis using cross tabbing, cluster, correspondence, CHAID, factor analysis, and media reach & frequency evaluation and budget optimization.

For more information, visit telmar.com

The Kantar Media TGI Consumer Data sits at the forefront of the media and marketing industries, providing comprehensive insight into the online and offline behaviour of consumers: who they are, why they behave and make choices the way they do and how best to reach them. Vividata’s partnership with Kantar Media’s TGI Consumer data provides Canadian clients access to global data from almost 70 countries, and offers global clients access to Canadian data for their international marketing strategies.

For more information, visit tgi.kantarmedia.com

TNS Canada is a part of Kantar, one of the world's largest insight, information and consultancy groups. TNS Canada provides practical, efficient, results-oriented research and is Canada’s foremost marketing and social research firm. TNS primarily conducts research investigations to provide their public and private sector clients with fact-based insights that support sound decision-making. On behalf of Vividata, TNS Canada conducts the Vividata Study in local markets across the country to provide our members with a trusted, reliable, and robust database.

For more information, visit tnscanada.ca

Polaris Intelligence is an innovative and easy to use online application designed to give you the market insights your team needs to answer your most important questions. Our online research solution connects your organization with strategic consumer data, spatial and analytical intelligence.  Our dynamic reporting tools let you dive deep, slice and dice market reports and consumer data to acquire insight, and turn those insights into action with a better understanding of your customers, market conditions, competitive activities, and promotional trends. From in-depth demographics and lifestyle reports to consumer behaviour and product usage data, Polaris empowers you to tap into the key insights and competitive intelligence that help your organization grow and prosper.

Fore more information, visit polarisintelligence.com

Manifold Data Mining Inc. is a leading provider of Consumer Data Products and Analytical Services. Manifold creates predictive data products at the 6-digit postal code level. Manifold develops and applies advanced machine learning and data mining methods to help organizations to better understand their customers, gain consumer and market intelligence, retain valuable customers, identify the best opportunities, reach their prospects, and increase operating and marketing efficiency. Data products range from demographics to spending, and from CanaCode Lifestyle Segmentation Clusters to modelled Vividata. All of Manifold’s data products, current and historical, are available at postal, census, custom geographies.

Fore more information, visit manifolddatamining.com

Founded in France in 1975, Ipsos is an independent market research company controlled and managed by research professionals and has grown into a worldwide research group with a strong presence in all key markets. In Canada, it is the largest full-service research company and the country’s leading provider of high-quality survey research, with strong capabilities in all forms of data collection. Ipsos has been measuring media audiences since its inception in 1975 and our experience now spans more than 70 countries with expertise in all core measurement approaches. Ipsos leverages that experience for Vividata on their audience measurement and the Survey of the Canadian Consumer.

Fore more information, visit ipsos.com

Understand and evaluate audiences and advertising everywhere: Transformative currency & planning tools for the cross-platform world.

Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Fore more information, visit comscore.com

IAB Canada has for 22 years, been the only trade association dedicated to the responsible growth of the digital advertising sector. IAB Canada works hard with and on behalf of its members to identify areas of opportunity and where necessary, remove obstacles that might prevent investment into digital channels.

Our Membership is comprised of roughly 250 leading media and technology, agency and brand companies, that are responsible for buying, selling, delivering and optimizing digital advertising or marketing campaigns.

Key industry stakeholders include: Ad Technology, Publishers, Agencies, Brand Marketers

IAB Canada represents over 80 of the estimated $8.5 Billion digital advertising industry in Canada.

For more information, visit iabcanada.com

Ethnicity Matters is Canada’s leading authority in multicultural marketing and communications. We are a full-service business solutions company, dedicated to driving sales and growth for clients by connecting them to the flourishing ethnic and new immigrant communities, both at home and around the world. Our data-driven, solution agnostic approach transcends across our suite of capabilities including Research and Insights, Strategy and Planning, Creative and Production, Media Planning and Buying, Experiential Activations, Influencer Management and PR.

For more information, visit ethnicitymatters.com

Delvinia is a research tech and consumer data collection company that is transforming how data is collected and used to underpin business decision-making at every level. The company has spawned a successful portfolio of products and services, including the research automation platform Methodify.it, the online consumer panels AskingCanadians and AskingAmericans, and CRIS, which automates qualitative research.

For more information, visit delvinia.com

CROP, a Canadian leader in market intelligence, offers research, data-analysis and consulting services. Through its partnership with Vividata, CROP has created its Milieus program, which identifies the lifestyle and consumption “milieus” in which brands already live and where they can grow. CROP has merged its database of Canadian consumer values with Vividata’s database on the consumption of brands, products, services and media to create an exceptionally powerful tool for understanding consumer needs.
CROP’s offer focuses on preserving customer loyalty and new customer acquisition for our client companies. To achieve these objectives, CROP, with its unique vision of consumer and stakeholder expectations, is able to guide companies in their growth and innovations and help them adjust their current offers to market expectations.

For more information, visit crop.ca

RealityMine enables many of the world’s largest market research and media organizations to measure real consumer audiences on multiple devices, across all major platforms—allowing the next generation of audience measurement products to reveal unique insights from real life consumer behaviour. The firm’s RealityMeter technology can be deployed across Android, iOS and desktop platforms, and is deployed by audience measurement currency providers in India, the UK, France, Russia and Canada. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney.

For more information, visit realitymine.com.

CiG, through its cloud-based insights platform intelligentVIEW, delivers real-time access to enhanced profiling and segmentation for business decision makers.

By connecting client data, through postal codes, to over 20,000+ unique 3^rd party data attributes, generated from North America’s most trusted and reliable data sources and media properties, intelligentVIEW delivers immediate visualization of your data, and insights to guide decision making.

For more information, visit consumerig.com

Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on social media audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.

For more information, visit shareablee.com

Hamazaki Wong is a leading multicultural agency. We work with a diversity of local and national clients and brands in practically every area of marketing communications. Our award-winning and innovative ways have blazed a trail in the marketing arena and in community programs. Strategic, creative, insightful, Hamazaki Wong’s reputation for excellence, along with its thought-leadership, helps our clients stand out from the crowd.

For more information, visit hamazakiwong.com