A user-friendly analytics platform built to simplify analysis and easily generate audiences, targets and profiles across every Vividata product.
BENEFITS OF VIVINTEL
From Data to Decisions
Vivintel is Vividata's proprietary data analytics platform- a streamlined, user-friendly way to analyze and access insights across every Vividata study. Users can quickly build audiences that leverage thousands of media, consumer, and psychographic variables, and visualize data quickly. With Vivintel, you can:
Analyze Vividata Datasets in One Place
Quickly analyze key targets against media, consumer, and psychographic variables from any of Vividata's studies, all within a single streamlined platform.
Build Targets Your Way
Visually construct simple or complex targets as you need them. Targets are automatically saved and reusable across multiple tables.
Move From Question to Answer, Faster
Currently in beta and widely available in Fall 2026, the new Vivintel AI Assistant lets users describe an audience or planning challenge in plain language and get profiles, cross-tabs, and presentation-ready outputs, grounded entirely in Vividata's own data.
Take Audiences to the Ground
Bring custom audiences built in Vivintel directly into Vividata Spatial, allowing users to create and quantify audiences and locate them in hyper local markets, all within a few clicks.
ABOUT VIVINTEL
From Data to Decisions
Vivintel, Vividata's proprietary analytics platform, turns research into action. Build targets, cross-tab across media, consumer, and psychographic variables, and visualize insights in seconds — no spreadsheets, no waiting.
Product Highlights:
Framework
- Access to all Vividata products
- Build, collaborate, and share across your organization
Features:
- Tables & Crosstabs
- Target Building, Saving and Sharing
- AI assistant
How To Access Our Data
Dive Into the Data with Easy-to-Use Analysis Tools
All of our research studies – including the Survey of the Canadian Consumer – are available through Vivintel, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.
Have Us Build Custom Reports for You
Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.
Go Deeper with Data Science And Direct Data Delivery
Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.
Get Started
Vividata Membership
Get More As A Vividata Member
Join the over 500 worldwide brands, media companies, advertising agencies and more getting exclusive access to deeper, more relevant consumer and audience data and insights through a Vividata membership.
Custom Research
Gain Key Insights for Your Business Through Custom Research
Vividata’s specialists in survey development, data integration, data fusion, and data analysis, can help you navigate the complex seas of consumer research, ensuring you get the data and insights you need to reach potential and existing customers, more effectively.
