About SCC/Sports
Uncover the fever that drives fandom with essential data and insights on Canada’s sports with the SCC/Sports database by Vividata®.
Benefits of the SCC/Sports Database
Data That Delves Into The Passion Canadians Feel For Sports
Connect with Pro-Sports Fans in Canada
Create in-depth demographic, consumer, media and psychographic profiles of Canadians that follow the world’s top professional sports leagues – from the occasional viewer of the NBA to the fever-pitch NHL fan.
Gain a Competitive Edge
Capitalize on opportunities by sizing and defining your brand's reach with sports fans against that of your competitors.
Target to Greater Effect
Find the ideal mix of media and content that matters most to your brand's sports-minded consumers.
Why the SCC/Sports Database
What Makes SCC/Sports The Must-Have Sports Consumer and Cross-Media Database in Canada
Reach fans of nearly every professional sports league
From the NHL, to the NFL, NBA, MLS, WBNA, and more, SCC/Sports includes variables around fandom and followership of over 100 professional men's and women's sports leagues operating in Canada and around the world, with results projected to the Canadian population from a robust, representative sample of nearly 5,000 Canadians.
60,000+ variables to help create more complete profiles of sports fans
From demographics, to media consumption, product purchases, live sports attended, opinions on favourite teams, financial wellbeing, the environment, shopping, and more, with 60,000+ SCC | Study of the Canadian Consumer variables included in SCC/Sports, no other databases in Canada can help you create the kind of in-depth sports consumer segments and audience profiles you need to deliver real results.
Detailed consumer data on up to 4,000+ brands for more in-depth competitive analysis
With detailed variables on over 4,000 consumer brands available, you can better assess your market's competitive landscape – from how to position your brand against rivals, to where to gain market share, to building more informed media strategies, and more.
Key Variables Featured
Drive Smarter Insights With Variables That Describe The Real Lives of Canadian Sports Fans
Sports Variables
- League and team fandom, attendance, and followership
- Fan behaviours, attitudes and opinions
- Sources for sports news
+ more
Media Variables
- Linear TV, video streaming, radio/audio streaming, digital media, social, news media, and out-of-home
- Reach, frequency, time spent and more
- Media, advertising, sponsorship opinions
+ more
Consumer Variables
- Up to 4000+ consumer brands across all major verticals
- Up to 800+ opinion statements for topics such as media, motivations, finance, health, advertising and more
- Travel, leisure activities, pets, and fitness
+ more
Vividata Members At A Glance
Join The 500+ Businesses and Institutions Gaining Deeper, More Relevant Consumer Insights With Vividata
Leading Media
Brands
Top Advertising Agencies
Leading Consumer
Brands
Top Educational Institutions
Membership Benefits
Gain A Competitive Edge With An Exclusive Vividata Membership
Dedicated Client Solutions Support
Added-value advice, training and support on how best to access, use, and draw insights from our data
Expert Insights and Custom Research
Access to our expert insights, survey and data teams to build custom studies, reports, consumer profiles and more, at discounted rates
Research Reports For Less
Insights from select custom or syndicated reports for free or at a discounted rate
