From highlighting newcomers and ethnic communities in the SCC | Study of the Canadian Consumer, to more focused research studies on Chinese, South Asian and Black Canadians, Vividata's multicultural datasets give a voice to Canada’s diverse consumer bases.
Delve into the lives of Black, Chinese, South Asian Canadians and more, with industry-trusted data providing a complete view of media habits, consumer behaviour, and lifestyle choices specific to these growing communities.
Segment, profile and reach new Canadians with hundreds of variables dedicated to the experience of starting a new life in a new country.
Capitalize on opportunities by sizing and defining your reach with Canada's growing multicultural communities against that of your competitors.
Explore the mindset of multicultural consumers with powerful psychographic statements on topics like cultural representation, finance, media use, automotive, and more.
Whether it's the 9,500 sample of diverse communities like Arab, Black, Chinese, Filipino, Indigenous, Japanese, Korean, Latin American, South Asian, South East Asian, West Asian Canadians available in the SCC | Study of the Canadian Consumer, or the 5,000+ sample that makes up Vividata's SCC/Multicultural database, you'll have the freedom to delve into the lives of multicultural consumers in more insightful ways.
From detailed demographics, to media consumption, product purchases, cultural events, opinions on representation, financial wellbeing, the environment, shopping and more, with 60,000+ variables offered in the SCC | Study of the Canadian Consumer, or the 30,000+ available in SCC/Multicultural, no other databases in Canada can help you create the kind of in-depth multicultural consumer segments and audience profiles you need to deliver real results.
With detailed variables on over 4,000 consumer brands in the SCC | Study of the Canadian Consumer, and key culturally-focused media brands available through SCC/Multicultural, you can better assess your market's competitive landscape – from how to position your brand against rivals, to where to gain market share, to building more informed media strategies, and more.
Keep your finger on the pulse of new Canadians and multicultural consumers with access to updated releases of the SCC | Study of the Canadian Consumer every 3 months, plus yearly releases of the more in-depth SCC/Multicultural database.
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