About the SCC/Digital Database
With a combination of passive digital measurement and survey research, the SCC/Digital database by Vividata® helps you transform the online and offline lives of Canadians into new behavioural insights.
Benefits of the SCC/Digital Database
Online Behaviour Meets Offline Habits, Opinions and More, All in One Database
Match Online Metrics to Real World Data
From consumer habits to leisure activities, media usage, and more, get a more complete view of Canadian consumers with data that describes both their digital and real-world behaviours.
Get A Full, Cross-Media View of Canadian Consumers
With reporting on thousands of websites and apps, and metrics on TV, Radio, News Media, Out-Of-Home and more, you can hone your media strategy to hit on where your consumers are most likely to be.
Gain a Competitive Edge
Go head-on against your competitors by delving into the media their consumers watch, read, and visit most often.
Spark Insights With Powerful Psychographics
Explore the mindset of digital consumers with powerful psychographic statements on topics like finance, health and wellness, media use, automotive, and more.
Why The SCC/Digital Database
What Makes SCC/Digital The Must-Have Digital Consumer and Cross-Media Database in Canada
Key digital metrics on 4,000+ websites and apps
With metrics like monthly, weekly, or daily visitation, time spent, page views, and more for over 4000 websites and apps, SCC/Digital lets you create demographic, psychographic, consumer, and media profiles of digital consumers – from visitors to giants like Instagram, Spotify, YouTube, or Amazon, to consumers of more niche properties like Aritzia, Meetup, or Daily Motion.
200,000+ variables to help create more complete profiles of Canadians
With a state-of-the-art fusion of Vividata's passive digital measurement panel, Metrica, and the industry-trusted SCC | Study of the Canadian Consumer, the SCC/Digital Database offers access to over 200,000+ variables. So whether you're looking to define your target around detailed demographics, cross-media habits, purchasing behaviour, opinions and more, no other database in Canada can help you create the kind in-depth consumer segments and audience profiles you need to deliver real results.
The most trusted view of consumers with a representative sample of 44,000+ Canadians
By combining Vividata's passive measurement panel and respondents of the SCC | Study of the Canadian Consumer, SCC/Digital offers a robust sample of over 44,000 Canadian adults, in 40+ markets, all while ensuring the sample is the closest representation of the population as possible – from where Canadians live, to their age, to their gender identify, income, cultural background, and more.
The latest data, with regular updates every quarter.
Keep your finger on the pulse of new and emerging trends with access to updated releases of the SCC/Digital database every 3 months.
Key Variables Featured
Drive Smarter Cross-Media Insights With Variables That Describe The Real Lives of Canadians
Digital Consumer Variables
- 4000+ digital properties
- Monthly, weekly, or daily visitation
- Frequency, time spent, and page views
+ more
Media Variables
- Linear TV, video streaming, radio/audio streaming, news media, and out-of-home
- Reach, frequency, time spent and more
- Advertising effectiveness and awareness
+ more
Consumer Variables
- 4000+ consumer brands across all major verticals
- 800+ opinion statements for topics such as media, motivations, finance, health, advertising and more
- Travel, leisure activities, pets, and fitness
+ more
What's New For Winter 2024
Level-up your insights with new variables and reports from the latest SCC/Digital Database
New Variables
- Markets in Ontario
- Newcomers and Multicultural
- Television and Video Audiences
- Health and Beauty Consumers
- Automotive Consumers
- Shopping Behaviour
- Consumer Mindset and Attitudes
+more
Latest Report
Get topline insights on online consumer behaviour, from the top social media properties in Canada, to video and audio streaming, to online shopping and more, at your fingertips, and it's FREE for members!
Vividata Members At A Glance
Join The 500+ Businesses and Institutions Gaining Deeper, More Relevant Consumer Insights With Vividata
Leading Media
Brands
Top Advertising Agencies
Leading Consumer
Brands
Top Educational Institutions
Membership Benefits
Gain A Competitive Edge With An Exclusive Vividata Membership
Dedicated Client Solutions Support
Added-value advice, training and support on how best to access, use, and draw insights from our data
Expert Insights and Custom Research
Access to our expert insights, survey and data teams to build custom studies, reports, consumer profiles and more, at discounted rates
Research Reports For Less
Insights from select custom or syndicated reports for free or at a discounted rate
