Better understand consumer behaviour and optimise priorities for growth with a suite of unparalleled truth sets.
AUDIENCE AND CONSUMER DATASETS AND INSIGHTS
SCC | Study of the Canadian Consumer
As a high-quality, nationally representative study, SCC | Study of the Canadian Consumer by Vividata® is Canada’s authoritative single-source database for timely consumer and audience insights.
SCC/Digital Database
Want to understand the mobile and digital lives of Canadians? With a combination of passive digital measurement and survey research, we transform digital activities into new behavioural insights.
SCC/Multicultural Database
Understanding Canada’s expanding audience of culturally diverse consumers is essential for successful and inclusive marketing. Our data on multicultural consumers across Canada can help you understand who they are, what they value, how they shop and spend their time.
SCC/Sports & Esports Database
Sports and Esports comprise a massive consumer base. Our Sports and Esports database allows marketers and researchers to analyze sports fans at a granular level to understand what drives spend, engagement, and behaviour.
SCC/Cannabis Database
Our Cannabis Consumer database provides a detailed understanding of medicinal and recreational consumers and their relationship with cannabis. Discover how Canadians consume and feel about cannabis, their potential consumption, brand and product preferences, and more.
How To Access Our Data
Dive Into the Data with Easy-to-Use Analysis Tools
All of our research studies – including the Survey of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.
Have Us Build Custom Reports for You
Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.
Go Deeper with Data Science And Direct Data Delivery
Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.
Get Started
Vividata Membership
Get More As A Vividata Member
Join the over 500 worldwide brands, media companies, advertising agencies and more getting exclusive access to deeper, more relevant consumer and audience data and insights through a Vividata membership.
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Custom Research
Gain Key Insights for Your Business Through Custom Research
Vividata’s specialists in survey development, data integration, data fusion, and data analysis, can help you navigate the complex seas of consumer research, ensuring you get the data and insights you need to reach potential and existing customers, more effectively.
