Our Data

Better understand consumer behaviour and optimise priorities for growth with a suite of unparalleled truth sets.


SCC | Study of the Canadian Consumer

As a high-quality, nationally representative study, SCC | Study of the Canadian Consumer by Vividata® is Canada’s authoritative single-source database for timely consumer and audience insights.

Learn more >

SCC/Digital Database

Want to understand the mobile and digital lives of Canadians? With a combination of passive digital measurement and survey research, we transform digital activities into new behavioural insights.

Learn more >

SCC/Multicultural Database

Understanding Canada’s expanding audience of culturally diverse consumers is essential for successful and inclusive marketing. Our data on multicultural consumers across Canada can help you understand who they are, what they value, how they shop and spend their time.

Learn more >

SCC/Sports & Esports Database

Sports and Esports comprise a massive consumer base. Our Sports and Esports database allows marketers and researchers to analyze sports fans at a granular level to understand what drives spend, engagement, and behaviour.

Learn more >

SCC/Cannabis Database

Our Cannabis Consumer database provides a detailed understanding of medicinal and recreational consumers and their relationship with cannabis. Discover how Canadians consume and feel about cannabis, their potential consumption, brand and product preferences, and more.

Learn more >

How To Access Our Data

tools icon

Dive Into the Data with Easy-to-Use Analysis Tools

All of our research studies – including the Survey of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.

report icon

Have Us Build Custom Reports for You

Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.

science icon

Go Deeper with Data Science And Direct Data Delivery

Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.

Get Started

Reach out for a demo of our datasets, to get access, or learn more about our services.

Vividata Membership

Get More As A Vividata Member


Join the over 500 worldwide brands, media companies, advertising agencies and more getting exclusive access to deeper, more relevant consumer and audience data and insights through a Vividata membership.

Custom Research

Gain Key Insights for Your Business Through Custom Research


Vividata’s specialists in survey development, data integration, data fusion, and data analysis, can help you navigate the complex seas of consumer research, ensuring you get the data and insights you need to reach potential and existing customers, more effectively.


Subscribe for the latest news, insights and promos

* indicates required

Visit us on TwitterVisit us on FacebookVisit us on LinkedInVisit us on Youtube