Metrica & Consumer Survey Fusion

Dig into the lives of Canadian consumers, both online and off

The Metrica SSC Fusion Database is a state of the art fusion of our digital consumer measurement panel, Metrica, with our industry-trusted Survey of the Canadian Consumer (SSC).

Together, the database provides an unparalleled, holistic view of the Canadian consumer, from what they do online, to what they shop for in-store, to what they watch at home, or even how they feel about themselves, in amazing detail.

Key Benefits

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  Match online metrics to real world data: From leisure activities, to consumer habits, to media usage, and more, get a more complete look at the lives of Canadians with data that delves into their behaviour, both online and off.
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  Spark insights with powerful psychographic: Peek into the mindset of the Canadian consumer with powerful psychographic statements designed to spark insights from topics like finances, personal appearance, society and politics, media use, automotive, and so much more.
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  Segment, target, and inform to greater effect: Using a groundbreaking, world-class fusion methodology, you’ll see the logical variations are present, helping you segment and target in truer detail.
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  Access, cut, and slice with ease: Vividata’s new fusion database is available through Nielsen and Telmar platforms, letting you dig and extract insights with ease.

By The Numbers:

• 40,000+ Canadian Sample
• 365 day/year reporting
• 100,000+ consumer variables
• Nearly 3,000 digital properties
• Coast-to-coast coverage
• 200+ attitudes
• 200+ leisure activities