Research: Lack of trust in media perpetuates belief in fake news
By Rahul Sethi
As appearing on the INMA blog on July 30, 2018.
In partnership with Kantar, Vividata recently released the Trust in News Study. This study delves into how Canadians feel about their news sources in the era of ‘fake news’, their preferred and trusted sources, and the importance of quality journalism.
The study, unsurprisingly, shows that there is a scarcity in trust with the proliferation of ‘fake news’ online. While fake news is not a new phenomenon, present occurrences spread rapidly via social media platforms. As of late, the worldwide impact that such fake news has had on elections and referendums has demonstrated cause for concern. Just last month, Facebook Canada even announced that they will launch a third-party, fact-checking program to root out fake news; how effective this program will be remains to be seen.
What is Fake News?
The Trust in News Study shows that 9 out of 10 Canadian adults are aware of the term ‘fake news’, but the term seems to mean several things to Canadians:
- 6 out of 10 believe that fake news means a mainstream news organization has deliberately fabricated news.
- 43% believe that it is a story put out by someone pretending to be a news organization.
- 42% also believe it implies a story is factually incorrect (possibly by mistake).