SUMMARY: Understanding and addressing consumer preferences allows media brands to tailor the customer experience, ideally leading to increased subscriptions.
SUMMARY: Research shows audiences hold the least amount of trust in digital-only news sources and social media. This mistrust goes up during an election season.
SUMMARY: New research from Vividata shows Canadians have differing opinions about what fake news is. Regardless, increased trust in a news brand helps mitigate the negative effects that fake news has.
SUMMARY: Though different audience segments have different characteristics, they all turn to newspaper brands for trusted, in-depth coverage.
SUMMARY: An increasing number of readers are getting their news via mobile platforms, but they still demand quality content.
SUMMARY: Increased media consumption on digital platforms continues to be an area worth researching.
SUMMARY: While Millennials, GenXers, Baby Boomers, and the Greatest Generation have different news consumption habits, all still rely on news media companies as their top source for news.
SUMMARY: Newspapers reach eight out of 10 Canadian adults every week.
SUMMARY: Though Canadian Millennials are more likely than Baby Boomers to reach for digital devices to view newspapers and magazines, they still prefer the printed product.
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