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Research: Audience engagement metrics show paths to digital, print subscription revenue

SUMMARY: Understanding and addressing consumer preferences allows media brands to tailor the customer experience, ideally leading to increased subscriptions.

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November 1

Research: The Importance of Trusted News Sources During an Election

SUMMARY: Research shows audiences hold the least amount of trust in digital-only news sources and social media. This mistrust goes up during an election season.

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Research: Luck of trust in media perpetuates belief in fake news.

SUMMARY: New research from Vividata shows Canadians have differing opinions about what fake news is. Regardless, increased trust in a news brand helps mitigate the negative effects that fake news has.

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April 26,2018

6 audience segments defined by preferences (hint: trust is key)

SUMMARY: Though different audience segments have different characteristics, they all turn to newspaper brands for trusted, in-depth coverage.

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January 22

Research: Mobile news audience engaged, prized among advertisers

SUMMARY: An increasing number of readers are getting their news via mobile platforms, but they still demand quality content.

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November 2017

Research: Digital readers regularly visit news media content

SUMMARY: Increased media consumption on digital platforms continues to be an area worth researching.

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July 24, 2017

Newspapers: Looking Beyond The Yesterday Lens

SUMMARY: While Millennials, GenXers, Baby Boomers, and the Greatest Generation have different news consumption habits, all still rely on news media companies as their top source for news.

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May 8, 2017

Canadian Newsbrands: Massive Footprint, Safe Environment

SUMMARY: Newspapers reach eight out of 10 Canadian adults every week.

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February 27

Research: The 7 Different Ways Canadian Millennials and Boomers are Reading

SUMMARY: Though Canadian Millennials are more likely than Baby Boomers to reach for digital devices to view newspapers and magazines, they still prefer the printed product.

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