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Introducing the new South Asian Consumer Study from Vivintel

With the South Asian community becoming an ever more vibrant and vital thread in the fabric of Canada, Vivintel (the bespoke research arm of Vividata) is excited to share this new study focusing specifically on this rapidly growing consumer segment.

With this new study on South Asian consumers, you can:

Get to know the South Asian community with data that delves deep
Create detailed profiles with over 1,000 variables related to demographics, media consumption, online and in-store shopping habits, interests, and consumer preferences across a number of verticals, including:

  • Auto
  • Finance
  • Travel
  • Real Estate
  • Consumer Packaged Goods
  • Alcohol
  • And more.

Create insights that help spark connections
Analyze the attitudes of the South Asian community towards life, COVID-19, work, family, shopping and more to create powerful insights and deeper consumer connections.

Access, cut, and slice the data with ease
Vivintel’s new South Asian Consumer Study is available through Dapresy, Nielsen, and Telmar platforms, letting you dig into the data on-demand.

Did you know?

  • Of the South Asian population in Toronto, Vancouver, Calgary, and Edmonton, 91% were not born in Canada, with 53% arriving within the last 10 years.
  • More than 4 in 10 South Asians that arrived within the last 5 years agree with the statement, “I’m more likely to interact or try products that advertise in my own ethnic language.”
  • South Asians who were not born in Canada shop up to 21% more for Diwali than other shopping events like Cyber Monday, Mother’s or Father’s Day, Back to School, Valentine’s Day, or Amazon Prime Day.
  • South Asians are 65% more likely to own a smart TV than the general adult (18+) population in Canada.

Ready to discover the new database for yourself?
To learn more or get access to the South Asian Consumer Study, please get in touch (


Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.


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