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Vivintel's Ethnicity Study: Insights into the Chinese Consumer measures how this expanding consumer group shops, thinks, consumes media, travels and plan their finances. For this study, Vivintel surveyed just over 2,500 respondents (aged 18 and over) residing in Toronto and Vancouver, Canada that identified as being of Chinese origin. The sample consisted not just of those born in Canada or holding a Canadian citizenship, but also surveyed Chinese international students, those on an international co-op or internship, permanent residents, and those residing in Canada on a temporary work permit. The survey excludes Chinese visitors to Canada.

Vivintel's Ethnicity Study: Insights into the Chinese Consumer, provides over 1,000 variables to analyze the behaviors and mindset of Chinese Consumers in Canada.

Key Areas of Coverage:

  • Length of time in Canada
  • Demographic profile
  • Housing tenure
  • Online/in-store shopping habits for all major verticals
  • Media consumption
  • Interests and leisure activities
  • Social media engagement
  • Advertising and brand perception
  • Finance activities
  • Automobile ownership
  • Cosmetics
  • Travel
  • Cannabis use
  • Attitudes toward life, work, family, shopping, finances, auto, food and health, and travel

For the complete press release on this study, click here.

For more information on the study and how to purchase software access, please contact:
Tosha Kirk
VP Client Services


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