Data and Insights for Government

Get to know the Canadians who can benefit most from your government program or agency.


Profile Canadians from a local, provincial or nationwide perspective

Our nationally representative datasets can help you reach and identify the needs of Canadians from all walks of life, from new Canadians, to seniors, to Indigenous communities, business and more, in amazing detail.

Create More Complete Consumer  Profiles Through 60,000+ Variables

Surveying 40,000+ Canadians, 365 days a year, the SCC | Study of the Canadian Consumer by Vividata® is Canada’s authoritative source for consumer insights, helping your government program target the right segment of the Canadian population by demographics, consumer behavior, media and lifestyle habits, attitudes, opinions and more.

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Match Online Metrics To Offline Behaviour And Attitudes 

A state-of-the-art fusion of our digital consumer measurement panel, Metrica, with our industry-trusted SCC | Study of the Canadian Consumer, the SCC/Digital database provides an unparalleled, holistic view of the Canadian consumer, from what they do online, to what they shop in-store, to even how they feel about themselves, in amazing detail.

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Take A Closer Look At Emerging Consumer Segments

Keep your finger on the pulse of the evolving Canadian consumer with studies dedicated to new, growing, or shifting consumer segments – from Chinese and South Asian Canadians, to current and potential cannabis users, to the emerging world of esports, and more.

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From Health Care to Travel & Tourism

Create more complete profiles of Canadians around key government initiatives.

Key Segments and Demographics our Data Can Support:

  • Business Development
  • Consumer Behaviour
  • Current and Potential Cannabis Users
  • Education
  • Employment
  • Environmental Opinions
  • Ethnic Communities
  • Finance
  • Health Care
  • Immigration
  • Indigenous Communities
  • Media Behaviour
  • Parks and Recreation
  • Public Transportation
  • Seniors
  • Travel and Tourism


Gain Deeper Insights for Your Specific Program Through Custom Research

Vividata’s specialists in survey development, data integration, data fusion, and data analysis, can help you navigate the complex seas of consumer research, ensuring you get the data and insights you need, more effectively.

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How To Access Our Data

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Dive Into the Data with Easy-to-Use Analysis Tools

All of our research studies – including the Survey of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.

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Have Us Build Custom Reports for You

Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.

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Go Deeper with Data Science And Direct Data Delivery

Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.

Get Started

Reach out for a demo of our datasets, to get access, or learn more about our services.

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