Consumer Insights for Brands

Get the consumer data and insights your brand needs to take your marketing to the next level.


Everything You Need to Know About Canadian Consumers

From profiling your current consumers to checking in on the use of competitive brands, our wide array of datasets can give you an edge in understanding what Canadian consumers do and think, both online and off.

Create More Complete Consumer  Profiles Through 60,000+ Variables

Surveying 40,000+ Canadians, 365 days a year, the SCC | Survey of the Canadian Consumer by Vividata® is Canada’s authoritative source for consumer insights, helping you create consumer profiles that include key consumer categories, demographics, purchasing behavior, lifestyle habits, attitudes, opinions and more.

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Match Online Metrics To Offline Behaviour And Attitudes 

A state-of-the-art fusion of our digital consumer measurement panel, Metrica, with our industry-trusted Survey of the Canadian Consumer, the SCC/Digital database provides an unparalleled, holistic view of the Canadian consumer, from what they do online, to what they shop in-store, to even how they feel about themselves, in amazing detail.

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Take A Closer Look At Emerging Consumer Segments

Keep your finger on the pulse of the evolving Canadian consumer with studies dedicated to new, growing, or shifting consumer segments – from Chinese and South Asian Canadians, to current and potential cannabis users, to the emerging world of esports, and more.

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From What They Watch to Where They Shop

Profile Canadians in 25+ key consumer verticals that span the breadth of behaviour in everyday life.

Key Consumer Verticals:

  • Alcohol
  • Automotive
  • Banking & Finance
  • Beverages
  • Business & Home Office
  • Cannabis
  • Children’s Products
  • Clothing and Apparel
  • Cosmetics
  • Entertainment
  • Food Delivery
  • Grocery & Confectionary
  • Health & Wellness
  • Household Products
  • Home Electronics
  • Home Furnishings & Appliances
  • Home Improvement
  • Lottery, Gambling & Betting
  • Pets
  • Pharmacy
  • Real Estate
  • Restaurants
  • Retail
  • Sports & Esports
  • Telco & Other Media Subscription Services
  • Thrift & Second-hand Purchases
  • Travel

Key Consumer Variables Reported:

  • Product Ownership
  • Product Type
  • Purchase Recency
  • Purchase Frequency
  • Purchase Intent
  • Quantity of Use
  • Recency of Use
  • Frequency of Use
  • Spend
  • Preferred Brands

How To Access Our Data

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Dive Into the Data with Easy-to-Use Analysis Tools

All of our research studies – including the Survey of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.

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Have Us Build Custom Reports for You

Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.

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Go Deeper with Data Science And Direct Data Delivery

Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.

Get Started

Reach out for a demo of our datasets, to get access, or learn more about our services.

Vividata Membership

Get More As A Vividata Member


Join the over 500 worldwide brands, media companies, advertising agencies and more getting exclusive access to deeper, more relevant consumer and audience data and insights through a Vividata membership.

Custom Research

Gain Key Insights for Your Business Through Custom Research


Vividata’s specialists in survey development, data integration, data fusion, and data analysis, can help you navigate the complex seas of consumer research, ensuring you get the data and insights you need to reach potential and existing customers, more effectively.


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