Insights for Advertising Agencies

Give your clients or new business pitches a strategic edge with data and insights that shine a light on Canadian consumer behaviour, both online and off.


Hone Your Strategic Planning, Consumer Profiling, and Targeting

From profiling consumers to checking in on the use of competitive brands, our wide array of datasets can give you an edge in understanding what Canadian consumers do and think, both online and off.

Create More Complete Consumer  Profiles Through 60,000+ Variables

Surveying 40,000+ Canadians, 365 days a year, the SCC | Study of the Canadian Consumer  by Vividata® is Canada’s authoritative source for consumer insights, helping your strategy and media teams plan, profile, and target Canadian consumers by demographics, purchasing behavior, lifestyle habits, attitudes, opinions and more.

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Match Online Metrics To Offline Behaviour And Attitudes 

A state-of-the-art fusion of our digital consumer measurement panel, Metrica, with our industry-trusted SCC | Study of the Canadian Consumer, the SCC/Digital database provides an unparalleled, holistic view of the Canadian consumer, from what they do online, to what they shop in-store, to even how they feel about themselves, in amazing detail.

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Take A Closer Look At Emerging Consumer Segments

Keep your finger on the pulse of the evolving Canadian consumer with studies dedicated to new, growing, or shifting consumer segments – from Chinese and South Asian Canadians, to current and potential cannabis users, to the emerging world of esports, and more.

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Strategize Faster With Ready-To-Go Consumer and Lifestyle Segments

With over 40 pre-built consumer and lifestyle segments – created in-house or through partners – you can uncover consumer and behavioural insights related to your brands, markets, and competitors more efficiently, without the need to spend valuable time creating them yourself.

Key Consumer Segmentation Categories:

  • Personal Values
  • Media & Technology
  • Personal Appearance
  • Shopping
  • Finance
  • Automotive

Key Lifestyle Segmentation Categories:

  • Life Values

Or, Create Custom Consumer Segments Tailored to Your Needs

Our expert data engineers and analysts can create consumer and lifestyle segments tailored to your needs, using our data on it’s own, or through a fusion with the data you provide.

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How To Access Our Data

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Dive Into the Data with Easy-to-Use Analysis Tools

All of our research studies – including the Survey of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.

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Have Us Build Custom Reports for You

Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.

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Go Deeper with Data Science And Direct Data Delivery

Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.

Get Started

Reach out for a demo of our datasets, to get access, or learn more about our services.

Vividata Membership

Get More As A Vividata Member


Join the over 500 worldwide brands, media companies, advertising agencies and more getting exclusive access to deeper, more relevant consumer and audience data and insights through a Vividata membership.


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