Consumer Data for Academics

Inspire students to be future leaders in consumer data, research, marketing and more.


Support Your Students Dreams With Industry-Leading Data

From learning the intricacies of data science, data analytics, market research, consumer research and more, our wide array of datasets can help give your students the edge they need to succeed.

Create More Complete Consumer  Profiles Through 60,000+ Variables

Surveying 40,000+ Canadians, 365 days a year, the SCC | Study of the Canadian Consumer by Vividata® is Canada’s authoritative source for consumer insights, helping students dig into the lives of  Canadians through, demographics, purchasing behavior, lifestyle habits, attitudes, opinions and more.

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Match Online Metrics To Offline Behaviour And Attitudes 

A state-of-the-art fusion of our digital consumer measurement panel, with our industry-trusted SCC | Study of the Canadian Consumer, the SCC/Digital database provides an unparalleled, holistic view of the Canadian consumer, from what they do online, to what they shop in-store, to even how they feel about themselves, in amazing detail.

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Take A Closer Look At Emerging Consumer Segments

Understand the evolving Canadian consumer with studies dedicated to new, growing, or shifting consumer segments – from Chinese and South Asian Canadians, to current and potential cannabis users, to the emerging world of esports, and more.

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Teach and Learn With Affordable, Easy-To-Use Tools

All of our research studies – including the SCC | Study of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you and your students access and analyse our data with ease, at prices you can afford.


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