Menu Toggle

Vivintel’s Sports & Esports Study provides over 1,000 variables related to fandom, merchandising, participation, and advertising awareness. This study is linked to Vividata’s Survey of the Canadian Consumer, providing members Vividata’s full suite of variables for extended analysis.


Key Areas of Coverage:

  • Viewership and attendance
  • Fandom for teams/leagues
  • Favorite player/athlete
  • Motivation to follow specific sports
  • Social media engagement
  • Streaming live events
  • Streaming by device
  • Sources used for sports news
  • Attitudes and opinions
  • Spending on events and merchandise
  • Advertising awareness
  • Gambling

Vivintel’s Sports & Esports Study will be available in Spring 2019.

For more information on the study, please contact:
Tosha Kirk
VP Client Services
tosha@vividata.ca

Close

Prêt à creuser dans les données?

Nos rapports vous aideront à approfondir l'analyse des consommateurs de votre marque et à brosser un tableau vivant du consommateur canadien. Contactez-nous aujourd'hui pour en savoir plus sur l'adhésion et l'achat de nos études.