Vivintel's annual Canadian Cannabis Study provides understanding on medicinal and recreational cannabis consumers and their relationship with cannabis. This study will allow brands, media companies and advertising agencies to gain key insights into how Canadians consume and feel about cannabis, their potential consumption in the future, their relationship with brands that introduce cannabis products, and much more.

What's Included?


Consumption Habits

  • First usage post legalization
  • Recency and frequency of consumption
  • How long consume cannabis
  • Current method of consumption and interest in other forms
  • Types of edibles, beverages consume
  • Usage during the COVID-19 pandemic

Motivation To Consume

  • Remedy/Treatment/Therapy
  • Influence mood
  • Heighten senses
  • Creativity and concentration
  • As a sleep aid.

How Obtained For Self

  • Sources use to obtain cannabis
  • Types purchased
  • Amount spent and purchase frequency by type
  • Factors influencing purchase
  • Purchased/aware of licensed medical cannabis producers (LPs)

Opinions on Cannabis

  • Support or oppose legalization
  • Opinions on advertising, health benefits and infused products
  • Perception and effects on usage of brands launching cannabis products
  • Social acceptability and awareness

Effects of Consumption

  • Effectiveness of cannabis vs. modern medicine/treatment
  • Effects of cannabis on use of pharmaceutical drugs (prescription or over the counter)
  • Effects of cannabis on other product usage

Potential Consumption

  • Likelihood to consume cannabis among non-users
  • Reasons for not consuming
  • Preferred method of consumption
  • Motivation to consume
  • Cannabis for medical conditions
  • Reasons to consider cannabis

Cannabis Education

  • Consumer understanding of CBD and THC
  • Media used to inform oneself on cannabis
  • The role of cannabis brands in cannabis education

How will the data be available?

The following products are available for purchase:

  • PDF reports
  • Software access to a database that links the Canadian Cannabis Study to the larger Vividata Canadian Consumer Study

Want more details?

Please contact Tosha Kirk, Vice President of Client Services:
416.961.3205 Ext. 305

Check out the Reports for Sale!

Vividata has a number of cannabis research reports available for purchase, covering topics from consumption habits, opinions on legalization, purchase intent, and more!

Take Me There


Subscribe for the latest news, insights and promos

* indicates required

Visit us on TwitterVisit us on FacebookVisit us on LinkedInVisit us on Youtube