Join us for an exclusive Vividata learning event.
ABOUT THE EVENT
Vividata in Vancouver
Getting to know the latest Vividata-powered tools driving unmatched insights through a local lens.
From hyper-local media habits to deep-rooted consumer motivations, sports fandom and more, Vividata’s suite of innovative new products are driving unmatched insights and smarter business decisions right across the country, including British Columbia.
Wednesday, April 22, 2026
Vancouver, British Columbia
11:30 AM to 2 PM
Hyatt Vancouver Downtown Alberni
Conway Room
Presenters
Hear from leaders at Vividata
Pat Pellegrini
President & CEO, Vividata
Pat is a product-driven CEO and transformation leader with 25+ years of experience building, modernizing, and scaling audience measurement and consumer intelligence organizations in Canada and internationally. As President & CEO of Vividata, Pat led one of the most significant transformations in Canadian media and consumer research—evolving the organization from a traditional audience measurement provider into Canada’s authoritative source for cross-media, cross-platform and outcomes-based consumer and audience intelligence.
Sitting at the intersection of product innovation, data strategy, and executive leadership, Pat specializes in translating complex measurement and data challenges into commercially relevant products and decision frameworks that deliver confidence, credibility, and growth for media owners, marketers, agencies, and industry stakeholders.
Tosha Kirk
Chief Client Officer, Vividata
As Chief Client Officer, Tosha leads Vividata’s increasingly complex but essential strategic partnerships, oversees all diversified revenue categories, and delivers sales strategies to ensure Vividata’s research drives innovation across the Canadian media industry. With over 20 years in media and consumer research, Tosha is committed to maintaining strong relationships and retaining the legacy of trust between Vividata and its 500+ clients, and bringing their needs to the forefront of Vividata’s measurement solutions and product development.
AGENDA
The day at a glance.
11:30 AM to 12:00 PM
Registration
12:00 to 12:45 PM
Lunch
12:45 to 1:30 PM
Vividata in Vancouver
The latest Vividata-powered tools driving unmatched insights through a local lens.
Pat Pelligrini, President & CEO, Vividata and Tosha Kirk, Chief Client Officer, Vividata
From Vividata Spatial, to Vividata Drivers, SSC/Sports, and more, get a topline look at how smarter decisions are made on a local level through Vividata. Plus, we'll dive into Vividata-powered tools through a local lens, including what’s new and up-coming, and our evolving role within activation, AI, and outcomes-based planning.
