Each Vividata release covers Average Issue Readership (AIR) for all publications in the survey with a 12 month fieldwork period. Each Vividata release also contains enhanced demographics, media usage data, psychographics and socio-economic data, and consumer purchasing habits on products, brands, and retailers.
Topline readership data is available to eligible members in the member’s area of this website upon each release.
Our scheduled release dates with their corresponding fieldwork periods are:
|Scheduled Release Date:||Fieldwork Period:|
|Winter 2018||October 2016 to September 2017|
|Spring 2018||January 2017 to December 2017|
|Summer 2018||April 2017 to March 2018|
|Fall 2018||July 2017 to June 2018|
Vividata provides specific dates for release of each study approximately two weeks in advance of the release. Our release schedule is subject to change. In such cases, members are notified of these changes through email.