Vividata releases updated consumer data four times a year.

Each Vividata release covers Average Issue Readership (AIR) for all publications in the survey with a 12 month fieldwork period. Each Vividata release also contains enhanced demographics, media usage data, psychographics and socio-economic data, and consumer purchasing habits on products, brands, and retailers.

Topline readership data is available to eligible members in the member’s area of this website upon each release.

Our full database is available to members via our software providers: Nielsen IMS and Telmar HMS.

Our scheduled release dates with their corresponding fieldwork periods are:

Scheduled Release Date: Fieldwork Period:
Fall 2018 July 2017 to June 2018
Winter 2019 October 2017 to September 2018
Spring 2019 January 2018 to December 2018
Summer 2019 April 2018 to March 2019

Vividata provides specific dates for release of each study approximately two weeks in advance of the release. Our release schedule is subject to change. In such cases, members are notified of these changes through email.