“Vividata enlightens us on the consumption habits of our audience; it’s an indispensable tool that we put at the service of our advertisers.”
Télé-Québec
“Vividata allows us to estimate the importance of the markets and audiences to which we want to communicate. It is also the most comprehensive study in Canada that allows us to cross-reference product consumption patterns with the media habits of our targets. It also highlights what Canadians say they are doing and comparing with their actual actions in terms of shopping habits.”
Jean-François Bourdeau, Marketing Science Director, Omnicom Media Group
“Vividata’s Insight Into The Chinese Consumer study provides essential behavioural data for our media strategy and planning efforts, painting a comprehensive picture of the views and attitudes of Chinese Canadians in Canada. It’s the first time we feel we have a trustworthy data source on this vital segment of the Canadian marketplace.”
Lilian Lo, Vice President Media, Dyversity Communications Inc.
“Vividata offers the industry an unparalleled look at how Canadians are spending their time with media and consumer brands. At Ricardo, this level of intelligence is key for us across our media offerings.”
Catherine Gaulthier, Toronto Sales Director at Ricardo Media
“Your data that you send me is absolutely fantastic and our clients are loving it. This is very important to me as a small agency owner. One of the best business decisions I made last year was joining Vividata.”
Steven MacKinnon, President at MacKinnon Calderwood Advertising