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Vividata works closely with respected information and technology providers, integrating data and software to develop insightful, up-to-date profiles on readership, media usage, and purchasing habits among Canadians. Our partners include:


The Alliance for Audited Media powers transparency and collaboration between North America’s leading media professionals. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, media assurance and information services to transact with trust.

Learn more about AAM’s role in today’s media ecosystem at

Canadian Circulations Audit Board (CCAB), Division of BPA Worldwide, is a not-for-profit, self-regulating organization governed by a tri-partite Board of Directors composed of advertisers, agencies and media owners.  CCAB is a provider of media auditing services to daily and community newspapers, business and consumer magazines and other media platforms.

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Vividata is a member of the CMA. The CMA is the voice of the marketing profession in Canada. With over 400 members, the CMA represents leaders across the corporate, not-for-profit, public, post-secondary and health sectors. They provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. The CMA champions self-regulatory standards and a series of guides to help marketers keep current and maintain high standards of professional conduct.

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The premier marketing and analytical services company in Canada, Environics Analytics (EA) helps customers turn data and analytics into insight, strategy and engagement. EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modelling approaches. Its industry-leading PRIZM5 segmentation system analyzes customers and markets across Canada, and identifies their most profitable segments based on demographics, lifestyles and social values. Our robust database is incorporated within the PRIZM5 system and is available to Vividata members who are clients of Environics Analytics.

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Magazines Canada is the national trade association representing Canadian-owned and operated consumer and media magazines. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for, and the recognition of, excellence among the people who work in Canada's magazine media.

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News Media Canada represents over 830 daily, weekly, and community newspapers in every province and territory in Canada. Newspapers Canada services varied requests of their newspaper members, while also increasing the profile and effectiveness of the newspaper industry in Canada.

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Nielsen IMS is a leading provider of media planning and research solutions for the advertising, marketing and media buying and selling communities. They provide tools for sharper audience profiling, accurate reach and frequency, optimum schedule performance, rigorous campaign analysis, dynamic presentations and advanced analytics. Nielsen’s solution set includes the Clear Decisions Suite of software (Crosstab, Cost Rank, RandF, Quadmap, Cluster and Correspondence) as well as multimedia reach and frequency via MediaMix.

Nielsen IMS software has the power to reveal your consumer with unparalleled clarity and speed while giving you flexibility to run unlimited “what if” scenarios. Vividata clients can better understand media and lifestyle habits of a target consumer effortlessly, via desktop or web-based access.

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Pitney Bowes is a global technology company offering products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. Pitney Bowes links aspects of our database to their offerings for clients who are also members of Vividata.

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Pointlogic provides software and analytical solutions that integrate various sources of information to provide decision making support throughout the marketing process. Our media data is one such source of information that Pointlogic integrates into their industry leading strategic planning software for their clients who are also members of Vividata.

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Telmar is a leading global supplier of online software for advertisers, advertising agencies, and media and data providers. Telmar systems empower insights driven data analysis and media planning. Through our relationship, our members, who are also clients of Telmar HMS, are offered tools in the areas of targeting and segmentation analysis using cross tabbing, cluster, correspondence, CHAID, factor analysis, and media reach & frequency evaluation and budget optimization. .

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Kantar Media

The Kantar Media TGI Consumer Data sits at the forefront of the media and marketing industries, providing comprehensive insight into the online and offline behaviour of consumers: who they are, why they behave and make choices the way they do and how best to reach them. Vividata’s partnership with Kantar Media’s TGI Consumer data provides Canadian clients access to global data from almost 70 countries, and offers global clients access to Canadian data for their international marketing strategies.

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Kantar TNS

TNS Canada is a part of Kantar, one of the world's largest insight, information and consultancy groups. TNS Canada provides practical, efficient, results-oriented research and is Canada’s foremost marketing and social research firm. TNS primarily conducts research investigations to provide their public and private sector clients with fact-based insights that support sound decision-making. On behalf of Vividata, TNS Canada conducts the Vividata Study in local markets across the country to provide our members with a trusted, reliable, and robust database.

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Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on social media audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.

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Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.


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