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Metrica is Vividata’s newly launched digital measurement panel, capturing the complete picture of digital device usage in Canada. Through device metering technology embedded into the devices of opted-in participants and intelligent data science, Metrica transforms the digital activities of Canadians into new behavioural insights.

Metrica captures event-level digital behaviour across iOS, Android, Windows and Mac devices, to reveal the true digital moments of consumers.

Key Benefits

  • Understand the media behavior and spending patterns of consumers using digital devices
  • Gain insight into how audiences access competitive content and consume brands
  • Determine the digital path to purchase
  • Gain a holistic view of the digital lives of Canadians

Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.


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