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Metrica is Vividata’s passive measurement of digital consumers, capturing the complete picture of digital device usage in Canada. Through device metering technology embedded into the devices of opted-in participants and intelligent data science, Metrica transforms the digital activities of Canadians into new behavioural insights.

Metrica captures event-level digital behaviour across iOS, Android, Windows and Mac devices, to reveal the true digital moments of consumers.

Metrica’s current product offerings include:

Metrica & Consumer Survey Fusion

From the linkage survey completed by each panelist, we built profiling and segmentation capability using multidimensional isotonic fusion between Metrica and Vividata’s Survey of the Canadian Consumer.

Learn More About This Product

Custom Reporting Solutions

Our specialists help you make sense of complex digital data through monthly or weekly dashboards, presentations, or excel reports delivering client specific KPIs.

Data Feeds (AWS/SFTP/API)

Or, receive a data feed for your in-house data science and consumer insights team.

Data feeds provide granular panelist-level digital behaviour delivered daily/weekly/ monthly/based on needs.

Key Benefits

  • Understand the media behavior and spending patterns of consumers using digital devices
  • Gain insight into how audiences access competitive content and consume brands
  • Determine the digital path to purchase
  • Gain a holistic view of the digital lives of Canadians

Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.


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