Domestic travel in Canada is having a moment — and it’s increasingly by choice. Vividata’s SCC study finds 16 million Canadians took an overnight vacation last year, including 12 million Regular Travellers.…
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Pet ownership is mainstream in Canada — 52% of adults (17.2 million people) live with a pet. But owners aren’t one audience. Young owners treat pets as best friends, Devoted Companions spoil…
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17.5 million Canadians plan to follow the FIFA World Cup 2026- more than half of all adults. Vividata's SCC/Sports and Vividata Spatial break down who they are, how they're watching, and what…
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AI has quietly moved from novelty to everyday utility for Canadians. ChatGPT visitors are up 154% and time spent has nearly doubled since Spring 2025, with 45% of daily users relying on…
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