Vividata’s 2018 Canadian Cannabis Study provides understanding on medicinal and recreational cannabis consumers and their relationship with cannabis ahead of legalization. This study will allow brands, media companies and advertising agencies to gain key insights into how Canadians consume and feel about cannabis, its upcoming legalization, their potential consumption post legalization, and much more.
The study was conducted between March 2nd – March 14th, 2018 with a total sample of 4880 adult Canadians (19+). Of the total sample, 1025 respondents claimed to be users of Cannabis. The sample includes provincial, age, and gender (male and female) representation, and is projected to Statistics Canada’s 19+ population.