About Vividata®

We provide essential consumer intelligence to a wide range of marketers, advertisers, and media agencies in Canada and around the world.


Canada’s Leader In Canadian Cross-Media And Consumer Research

Offering the largest syndicated study in Canada, Vividata’s SCC | Study of the Canadian Consumer is the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences. As the currency provider of print and digital audience data for publishers, Vividata offers trusted, world class audience metrics.

Vividata is a not-for-profit, tripartite industry organization with research roots dating back over 40 years. Governed by a Board of Directors made up of key leaders in Canadian media and consumer goods and services, and a Research Committee consisting of insights specialists from across industries, Vividata provides unparalleled research that meets the needs of marketers and researchers. Specialized committees also drive new initiatives and provide valuable direction that ensure our studies are current and anticipate the needs of our clients.

In 2019 Vividata launched Metrica, Vividata’s passive digital measurement panel. Through device metering technology embedded into the devices of opted-in participants and intelligent data science, Metrica transforms the digital activities of Canadians into new behavioural insights through the SCC/Digital consumer database.


Canada’s Authoritative Single-Source Database For Consumer And Audience Insights

Surveying 35,000+ Canadians, 365 days a year, on 60,000+ variables, Vividata’s SCC | Study of the Canadian Consumer  allows you to create consumer profiles that include key consumer categories, demographics, purchasing behavior, lifestyle habits, attitudes, opinions and more.

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Digital Consumer Measurement Meets Real World Consumer Behavior 

A state-of-the-art fusion of our digital consumer measurement panel, Metrica, with our industry-trusted Study of the Canadian Consumer, the SCC/Digital Database provides an unparalleled, holistic view of the Canadian consumer, from what they do online, to what they shop in-store, to even how they feel about themselves, in amazing detail.

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Take A Closer Look With In-Depth Syndicated Studies On Emerging Consumer Segments

Keep your finger on the pulse of the evolving Canadian consumer with studies dedicated to new, growing, or shifting consumer segments – from Chinese and South Asian Canadians, to current and potential cannabis users, to the emerging world of esports, and more.

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Custom Research

Gain Key Insights for Your Business Through Custom Research


Vividata’s specialists in survey development, data integration, data fusion, and data analysis, can help you navigate the complex seas of consumer research, ensuring you get the data and insights you need to reach potential and existing customers, more effectively.

How To Access Our Data

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Dive Into the Data with Easy-to-Use Analysis Tools

All of our research studies – including the Survey of the Canadian Consumer – are available through Dapresy, Nielsen, and Telmar datamining platforms, letting you cut and slice the data to your needs, with ease.

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Have Us Build Custom Reports for You

Vividata offers custom analysis and reports built in-house by our insights team. Our reports take the time and guess work out of analysing exhaustive datasets so you can focus, get informed and make decisions.

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Go Deeper with Data Science And Direct Data Delivery

Leverage our robust datasets in combination with your own first party data and take insights to a new, deeper level through sophisticated data integration and data segmentation.

Get Started

Reach out for a demo of our datasets, to get access, or learn more about our services.

Vividata Membership

Get More As A Vividata Member


Join the over 500 worldwide brands, media companies, advertising agencies and more getting exclusive access to deeper, more relevant consumer and audience data and insights through a Vividata membership.


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