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Paint a Vivid picture

We paint a vivid picture of the Canadian Consumer

If you want an insightful source of current data that thoroughly addresses today’s consumers and audiences across all media, become a member of Vividata. We’ll help you keep your finger on the pulse of the Canadians—wherever they happen to be.

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Paint a Vivid picture

Want to know Canadians’ use of and attitudes toward cannabis?

Our Canadian Cannabis Study provides unparalleled insights around consumers’ views on and use of cannabis, with the potential to combine these insights with in-depth knowledge of their habits across 200 product and retail categories, leisure activities, media usage and much more.

View Cannabis Study
Paint a Vivid picture

Understand how Canadians feel about their news sources in the era of ‘fake news’

The first of its kind in Canada, the Trust in News Study examines how Canadians feel about their news sources in the era of ‘fake news’, the sources the trust and prefer, the importance of quality journalism, and key areas of strength and opportunity for news organizations in Canada.

View Trust in News Study

By measuring key attitudes and behaviours of Canadians, and unearthing rich, current data, Vividata provides you with thorough cross-media and consumer research, and definitive consumer segments.

Learn More About Vividata

Looking to perform custom research for your organization? As Vividata’s new custom research arm, Vivintel offers bespoke research solutions to deliver ‘a closer look’ based on your unique research needs.

Learn More About Vivintel

Our insights inform some major players

We are focused on delivering the highest quality research to our 500+ clients from various industries.


Harley-Davidson Canada
McMichael Art Gallery


Group M
Dentsu Aegis


Bell Media
The Globe and Mail
Star Metro
La Presse
Branded Cities
Glacier Media Group

Vivintel: Distilling the Canadian Consumer.

Vivintel provides unparalleled research to help you distill the Canadian consumer. Vivintel’s industry specific syndicated and custom studies provide you with the insights you need to make data-driven decisions that keep you ahead of the competition.

Focus On: Cannabis

View The Vivintel Report

Ready to dig into the data?

Our reports will help you dig deeper into the consumers of your brand, and paint a vivid picture of the Canadian Consumer. Contact us today, to learn more about membership and purchasing our studies.