Real Life Measured

Uncover the truths defining the real-world lives of Canadians with industry-leading consumer data and insights.

New Data

SCC/Digital | Spring 2024

Get insights on Canadian consumer and media behavior both online and off.

New Report

Digital Consumer Update

Get the latest trends in digital media – from social, streaming, online shopping, and more – from SCC/Digital Spring 2024.

Vividata® Membership

Members Get More

Get deeper, more relevant consumer and audience insights though exclusive member perks.

About Vividata

Smart Insights Start With Best-In-Class Measurement

With roots in consumer research dating back over 40 years, we understand what makes people tick. That’s why Vividata is the leading source for offline and online cross-media and consumer insights for many of Canada’s – and the world’s – most successful brands.

Our Data

Understand Real Life Behaviour With A Suite Of Unparalleled Truth Sets

SCC | Study of the Canadian Consumer

High-quality and nationally representative, Vividata’s SCC | Study of the Canadian Consumer is Canada’s authoritative single-source database for timely consumer and audience insights.

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Digital Consumer Measurement

With a combination of passive digital measurement and survey research, SCC/Digital Database helps transform the digital lives of Canadians into new behavioural insights.

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Multicultural Consumers

Get essential data and insights on Canada’s growing audience of culturally diverse consumers.

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Sports & Esports Fandom

Delve into the passion Canadians feel for the sports, athletes, games and gamers they can’t get enough of.

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Cannabis Consumers

Get to know over 6 million cannabis users from Canada’s authoritative source for insights on consumer behaviour.

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About Metrica

Canada’s Premier Digital Measurement Panel

From the videos they stream to the products they purchase, uncover the online lives of Canadians from nearly 2 million passively-tracked observations captured through Vividata’s digital measurement panel, Metrica.

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Data By Industry

Find the Right Consumer Data For Your Industry

As a leader in Canadian cross-media and consumer research, we provide marketers, advertisers, and media agencies alike the essential consumer data and insights they need to connect with consumer in relevant and meaningful ways.

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In-depth Consumer and Audience Insights at Your Fingertips

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Whether you’re looking to become a member, request a demo of one of our databases, or are just interested in learning more about us and how we can help you connect with consumers locally or across Canada, we’re always happy to help.


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