Smart Insights Start With Best-In-Class Measurement
With roots in consumer research dating back over 40 years, we understand what makes people tick. That’s why Vividata is the leading source for offline and online cross-media and consumer insights for many of Canada’s – and the world’s – most successful brands.
Understand Real Life Behaviour With A Suite Of Unparalleled Truth Sets
SCC | Study of the Canadian Consumer
High-quality and nationally representative, Vividata’s SCC | Study of the Canadian Consumer is Canada’s authoritative single-source database for timely consumer and audience insights.
Digital Consumer Measurement
With a combination of passive digital measurement and survey research, SCC/Digital Database helps transform the digital lives of Canadians into new behavioural insights.
Get essential data and insights on Canada’s growing audience of culturally diverse consumers.
Sports & Esports Fandom
Delve into the passion Canadians feel for the sports, athletes, games and gamers they can’t get enough of.
Get to know over 6 million cannabis users from Canada’s authoritative source for insights on consumer behaviour.
Canada’s Premier Digital Measurement Panel
From the videos they stream to the products they purchase, uncover the online lives of Canadians from nearly 2 million passively-tracked observations captured through Vividata’s digital measurement panel, Metrica.
Data By Industry
Find the Right Consumer Data For Your Industry
As a leader in Canadian cross-media and consumer research, we provide marketers, advertisers, and media agencies alike the essential consumer data and insights they need to connect with consumer in relevant and meaningful ways.
Shop Research Reports
In-depth Consumer and Audience Insights at Your Fingertips
Let’s Get Started
Whether you’re looking to become a member, request a demo of one of our databases, or are just interested in learning more about us and how we can help you connect with consumers locally or across Canada, we’re always happy to help.