• Do you really know what Canadian consumers are up to?

    We do.

Today’s consumers are a whole new breed. They read constantly across multiple platforms, whether it’s a social media post on their mobile, news on their tablet, a magazine on a flight, or a newspaper on their commute. To help publishers, advertisers and advertising agencies understand what the impact of this massive shift in reading behaviour means for their businesses, NADbank and the Print Measurement Bureau (PMB) have joined forces. We are now Vividata and we provide a whole new read on readers.

Every quarter Vividata undertakes one of the most comprehensive consumer surveys in Canada, covering hundreds of product and service categories. By measuring key attitudes and behaviours of Canadian consumers, and unearthing rich, current data, Vividata provides its members with a thorough cross-platform picture of the audience segments they are interested in.

If you want an insightful source of current data that thoroughly addresses today’s readers, become a member of Vividata. We’ll help you keep your finger on the pulse of the Canadian consumer—wherever they happen to be.

New Report Released

To celebrate National Newspaper Week, and to support News Media Canada, Vividata – in partnership with Kantar TNS – has released this special edition report from our recently completed Trust in News Study.

In the era of ‘fake news’ news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. Fittingly, many Canadians now use more sources for news due to their lack of trust in certain media outlets.

The Trust in News Report delves into how Canadians feel about their news sources in this era of ‘fake news’, their preferred and trusted sources, the importance of quality journalism, and key areas of strength and opportunity for news organizations here in Canada.

Learn More

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Vividata members use our robust database to understand Canadian consumers’ relationship with media and hundreds of products and services.

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Markets & Publications

Vividata surveys over 40,000 Canadians annually. View a list of the markets and publications we measure.

Vividata Reports

View our latest reports and data-bites to gain perspective on the behaviour of Canadian consumers.