• Introducing Vividata:

    A vital new source of data and insights about Canadian consumers.

Today’s consumers are a whole new breed. They read constantly across multiple platforms, whether it’s a social media post on their mobile, news on their tablet, a magazine on a flight, or a newspaper on their commute. To help publishers, advertisers and advertising agencies understand what the impact of this massive shift in reading behaviour means for their businesses, NADbank and the Print Measurement Bureau (PMB) have joined forces. We are now Vividata and we provide a whole new read on readers.

Every quarter Vividata undertakes one of the most comprehensive consumer surveys in Canada, covering hundreds of product and service categories. By measuring key attitudes and behaviours of Canadian consumers, and unearthing rich, current data, Vividata provides its members with a thorough cross-platform picture of the audience segments they are interested in.

If you want an insightful source of current data that thoroughly addresses today’s readers, become a member of Vividata. We’ll help you keep your finger on the pulse of the Canadian consumer—wherever they happen to be.

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Vividata members use our robust database to understand Canadian consumers' relationship with media and hundreds of products and services.

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Markets & Publications

Vividata surveys approximately 36,000 Canadians annually. View a list of the markets and publications we measure.

Vividata Reports

View our latest reports and data-bites to gain perspective on the behaviour of Canadian consumers.